Media Marketing Director

Transperfect Gaming Solutions; London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A global marketing solution provider based in London is seeking a Media Marketing Director to shape the marketing strategy for their Media & Entertainment business. The ideal candidate will have over 5 years of marketing experience, particularly in media. Responsibilities include defining go-to-market plans, leading campaigns, and driving lead generation. The role requires strong collaboration with cross-functional teams and a data-driven mindset.

Benefits

Collaborative team environment

Ownership of marketing for dynamic business unit

Opportunity to work across services and technology

Qualifications

• 5+ years of experience in marketing, preferably in media or entertainment.
• Experience running digital campaigns with measurable impact.
• Strong writing and content development skills.

Responsibilities

• Define go-to-market plans for media services.
• Lead integrated campaign planning across multiple channels.
• Collaborate with stakeholders to align marketing strategies.

Skills

Marketing strategy development

Cross-functional collaboration

Campaign management

Content creation

Lead generation

Data-driven decision making

Tools

Google Ads

Adobe Creative Suite

WordPress

Job description

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About the Role

TransPerfect is seeking a Media Marketing Director to support and help shape the marketing strategy for our Media & Entertainment business, which includes services like dubbing, subtitling, VFX, accessibility, AI-driven localization, metadata enrichment, and production workflow automation.

This role is ideal for someone with a mix of strategic thinking and hands-on execution experience. You'll be responsible for running marketing initiatives that build awareness, generate demand, and support sales growth-while working closely with cross-functional teams across sales, product, and creative.

You won't be expected to do it all alone. This role is about balancing leadership and execution. You'll have access to team members within the media group, as well as central performance, web, design, sales support, and events internal agencies.

Key Responsibilities

Marketing Strategy & Leadership

• Help define and evolve go-to-market plans for media services, including messaging, positioning, target audiences, and market differentiation
• Collaborate with internal stakeholders to translate business goals into actionable marketing strategies
• Manage marketing calendars, budgets, timelines, and vendor relationships

Campaigns & Content Execution

• Lead the planning and rollout of integrated campaigns across email, SEO/SEM, paid media (Meta, LinkedIn, TikTok, Google Ads), and social
• Delegate and, often, execute the writing and optimization of marketing content, including emails, landing pages, pitch decks, case studies, blog posts, and social copy
• Work with design teams or agencies to develop campaign assets and creative deliverables

Lead Generation & Performance

• Collaborate with performance marketing and sales to support lead generation, nurturing, and pipeline growth
• Monitor campaign KPIs and conversion performance, and recommend optimization strategies
• Stay informed on industry trends and competitor activity to inform campaign planning

Cross-Functional Collaboration

• Work closely with sales, product, and client teams to align messaging and priorities
• Coordinate with the broader marketing team to ensure consistency and amplify key launches, wins, and announcements
• Support participation in key events, partnerships, or sponsorships relevant to the media industry

Brand & Storytelling

• Ensure messaging reflects a cohesive brand voice and resonates with media professionals (e.g., studios, streamers, post houses)
• Contribute to customer storytelling efforts, including testimonials, interviews, and use cases

We Offer

• Ownership of marketing for one of TransPerfect's most dynamic and creative business units
• The opportunity to work across both professional services and technology solutions
• A collaborative team with support from performance marketers, designers, and sales partners
• The chance to shape how major media brands localize, scale, and deliver their content globally

Required Experience and Qualifications

• 5+ years of experience in marketing, ideally in media, entertainment, post-production, or localization
• Familiarity with media workflows (dubbing, VFX, subtitling, etc.) and industry terminology
• Experience running marketing campaigns across digital channels with measurable impact on leads or pipeline
• Strong writing, editing, and content development skills
• Comfort managing timelines, budgets, and external vendors or partners
• Experience working cross-functionally with sales, product, and creative teams
• Data-driven mindset with the ability to report on and optimize marketing performance
• Bonus: Design or front-end experience (e.g., Canva, Adobe Creative Suite, WordPress, Webflow)