Media Executive (CRM & VOD)

ITV; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading media company in London seeks a skilled individual for a role focused on planning and delivering VOD media campaigns. You will work collaboratively to drive outcomes, optimise campaigns, and deliver high-quality projects. Applicants should have experience in digital media, strong data interpretation abilities, and a passion for content. The position offers a dynamic work environment with opportunities for creativity and innovation.

Qualifications

• Experienced in planning and optimising digital media campaigns, especially video formats.
• Strong understanding of data to aid decision making.
• Organised and able to work under pressure.

Responsibilities

• Deliver a video media plan that drives desired outcomes.
• Act as the VOD media expert in campaign squads.
• Setup and activate VOD media campaigns on respective systems.
• Execute and optimise a range of formats and VOD channels.
• Ensure high quality, compliant activity on brand.
• Monitor performance and provide insights for optimisation.

Skills

Digital media campaigns experience

Data interpretation skills

Attention to detail

Adaptability in dynamic environments

Collaborative approach

Passion for ITV programmes

Education

Marketing related qualification

Job description

Workplace: White City, London - 2 days a week in the office

The role

This role is responsible for the planning and delivery of ‘VOD media’ - targeted trailers that promote ITV content on ITVX. It involves utilising our valuable media inventory with a blend of audience targeting. This ranges from broad, upper funnel targeting through to personalised, one-to-one recommendations in the lower funnel, ensuring our millions of viewers have a relevant viewing experience that informs their next watch. Our VOD media activity supports wider campaign and channel objectives that contributes to measurable marketing and business outcomes.

Key Responsibilities

• Work alongside other marketing, media and creative roles to deliver a video media plan which drives desired outcomes.Use specialist media channel expertise and knowledge to enhance the strategic plans provided by the media strategists.
• Act as the VOD media expert in or outside of agile campaign squads, offering advice, learnings and ideas to drive performance and innovation.
• Setup and activate VOD media campaigns accurately on respective systems, ensuring the right message reaches the right audience at the right time.
• Execute and optimise a range of formats and VOD channels, and support planning opportunities for additional one-to-one CRM channels: email, push and in-app notifications.
• Work closely with creatives to ensure activity is high quality, on brand, compliant, appropriate and performant for our channels channel.
• Employing a test-and-learn approach to deliver continuous improvement in campaign metrics.
• Monitor performance and feedback learnings back to the wider CRM & VOD team to paint an ongoing picture of what activity is performing best, to drive optimisation across all CRM & VOD activity.

Skills you’ll need (minimum criteria)

• Experienced in planning, activating and optimising digital media campaigns, particularly video formats, working towards clear outcomes and KPIs
• Strong at understanding and interpreting data to aid decision making
• Organised and able to work under pressure with high attention to detail
• Experience working in a fast paced and dynamic environment
• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach
• A genuine passion for ITV programmes, film and TV

Other things we’re looking for (key criteria)

• Strong communication skills with the ability to foster stakeholder relationships across a range of business areas.
• Comfortable presenting in meetings and giving performance updates to relevant stakeholders
• An effectiveness mindset, using past learnings and insight to inform future activity
• Accountability for output, and a proactive approach to problem solving
• A marketing related qualification is desirable.