Media and PR Officer

University of Sheffield; Sheffield; On-site; GBP 40,000 - 50,000; Full time

Job summary

An esteemed educational institution in Sheffield seeks a skilled communications professional to lead PR campaigns and enhance its reputation. The ideal candidate excels in media relations, creates compelling stories, and manages sensitive reputational issues. This role is vital in amplifying research and student achievements into standout content. Join a dynamic team that champions transformative research and inclusive education while enjoying flexible working opportunities.

Benefits

Flexible working opportunities

Qualifications

• Experience in managing proactive media opportunities and sensitive reputational issues.
• Proven ability to create engaging news content.
• Existing relationships with high-profile journalists.

Responsibilities

• Lead and deliver strategic PR campaigns.
• Amplify impactful content and build relationships with journalists.
• Provide counsel to senior leaders regarding external communications.

Skills

Media relations

Storytelling

Crisis communication

Stakeholder engagement

Job description

University of Sheffield

Are you passionate about using media and PR to make a real impact? We have an exciting opportunity for an experienced communications professional to create compelling news stories and lead strategic campaigns to raise the profile of the University of Sheffield and enhance its international reputation.

We’re looking for someone with a keen eye for spotting strong news hooks and a proven ability to source, translate and pitch complex material into engaging stories for journalists. This role is key to amplifying our research, corporate updates, and student achievements into standout news content that sets us apart from our peers.

The ideal candidate is someone who thrives in a fast-paced environment, with experience in managing both proactive opportunities and sensitive reputational issues. You’ll have a strong background in media relations, with existing relationships with high-profile journalists as well as a good knowledge of the higher education sector.

You will join the Department, a fast-moving and high-performing team within the Marketing, Admissions, Recruitment and Communications (MARC) University’s Professional Services. Our Media and Public Relations team works to enhance the University’s global reputation through impactful communication, demonstrating the power of our transformative research and inclusive, world-leading education. We work collaboratively as ‘One University’ to support initiatives that reach a broad range of stakeholders and shape our external profile.

This is a pivotal role that will allow you to lead and deliver strategic PR campaigns, shape the University's external reputation, and provide expert counsel to senior leaders and academics. You will proactively identify and amplify impactful content, build strong relationships with journalists and stakeholders, and play a key part in crisis and reputation management. This is a great career move for someone looking to grow their skills in a dynamic and influential environment.

We are committed to exploring flexible working opportunities which benefit the individual and University.