Media Account Director

Tmp; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading media agency is seeking an experienced media leader to develop and oversee integrated media strategies for clients. The role involves collaborating with channel specialists, leading client relationships, and delivering impactful campaigns. The ideal candidate should have a strong background in media strategy, excellent relationship management skills, and experience in a B2B environment. If you are proactive and eager to drive results, this position offers a chance to make a significant impact.

Benefits

Generous holiday allowance

Private healthcare and dental insurance

Salary sacrifice pension scheme

Access to discounts and cashback

Qualifications

• Strong, demonstrable experience in media, ideally agency side.
• Proven track record of leading and growing client accounts.
• Experience in managing senior client relationships.

Responsibilities

• Lead development and presentation of integrated media strategies.
• Serve as Integrated Media client lead for your accounts.
• Analyze campaign performance and suggest optimizations.

Skills

Media strategy development

Client relationship management

Cross-channel media

Leadership skills

Tools

Word

Excel

PowerPoint

Outlook

Job description

We're looking for an experienced cross-channel media leader who will develop, present, and oversee thoughtful and accountable integrated media strategies on behalf of our clients. Working with channel specialists and internal planning and delivery teams, you will lead the development and presentation of strategic integrated media recommendations. Across your accounts, you'll build strong relationships with your clients, providing advice on media strategy and recommending solutions to specific business challenges underpinned by effective, measurable frameworks. Whilst you will work on a variety of clients, a thorough understanding and experience managing and directing integrated media solutions for clients is needed to be successful in this role. Under your direction, tmp will deliver head-turning, results-driven campaigns for your accounts. You are a strategic leader and have a broad understanding of the media landscape, an interest in emerging media channels, and an aptitude for identifying the appropriate media opportunities to deliver against client goals. You're willing to be bold, bring new ideas, meet new people, and be a strategic advisor to your clients.

Client growth

• Bring a growth mindset to assigned accounts, helping to identify and lead upsell and cross-sell opportunity conversations.
• Develop account plans and growth strategies, driving a team into action around them.
• Expand client contacts and advocates.
• Nurture alumni.

Client leadership

• Serve as the Integrated Media client lead for your accounts - speaking to full program strategy and insights, advocating for and defending campaigns and overall performance.
• Develop meaningful, skills-based relationships with clients in order to help foster long-term partnerships.
• Provide value and insight to clients through media knowledge and client management best practice.

Strategy & planning

• Lead the cross-channel paid media strategy and approach for brand, demand and brand-to-demand approaches, incorporating intelligent application of KPIs to establish definitions of campaign success.
• Collaborate with creative teams to bring messaging strategies to life via relevant media placements that drive meaningful business impact.

Supplier partnerships

• Grow and foster partnerships with leading technology and media vendors to understand the marketplace and emerging industry trends.
• Leverage your publisher knowledge to work with tmp media planning teams to construct effective, impactful plans and strategies to deliver quality results to your clients.

Campaign delivery

• Work with media campaign delivery teams and project managers to effectively identify areas of inefficiency or proactively spot potential barriers.
• Work with these teams to address and resolve issues.

Reporting

• Analyze campaign performance data to understand overall campaign direction and effectiveness.
• Understand performance reporting and suggest strategic or campaign level optimisations to improve overall performance.
• Work with Social, Search and Programmatic experts to align platform-level optimisations with strategic campaign direction.

Insight

• Proactively digest and industry trends and talking points into client education opportunities.
• Understand how other areas of our business (Creative, Data, Strategy, Sales Activation) feed into an overall view of client's media marketing effectiveness.
• Establish and communicate overarching narratives for client QBRs.

Line management and team management

• Share and champion best practice.
• Develop the skills of team members through on-the-job coaching, support and guidance.
• Provide ongoing feedback and coaching to support career development.
• Support the onboarding and training of new hires onto the team.

Who you are

• A desire to excel in a marketing career.
• Confident and inclusive leader to clients and internal teams.
• A strong media strategist, able to create, define and explain effective approaches to clients.
• Positive, resilient attitude, proactive in all things.
• Ready to challenge thinking to get the best outcomes for clients.
• Able to see the bigger picture, whilst also appreciating the details.
• Highly developed relationship management skills, brilliant at communicating and influencing.
• Able to learn quickly, interrogate and assimilate complex information.
• Able to problem solve issues presented by team members whilst remaining open to new ideas.

What you'll bring

• Strong, demonstrable experience working in media ideally agency side, ideally in a B2B environment with proven track record for adding value back to the client.
• Proven track record of leading and growing client accounts.
• Experience in managing key/senior client and partner relationships and comfortable communicating both internally and externally.
• Experience of directing media programs based on client/business objectives, and of recommending marketing solutions to business challenges.
• Evidence of working with cross-discipline teams (strategy, creative, technology, media, and project management).
• Proficient with IT including Word, Excel, PowerPoint and Outlook.
• Experience of media tools and processes.
• Experience of commercial management.

We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards. We thrive on identifying, recruiting, and nurturing talents and you're next on our list! At tmp, we hire for potential, mindset, and character as much as experience. If you are excited about the role but your background is not a perfect match, we would still love to hear from you. You might be exactly what we are looking for, either for this role or another.

Benefits

• Generous holiday allowance (Plentiful PTO)
• Shutdown between Christmas and New Year
• Private healthcare and dental insurance
• Group income protection
• Salary sacrifice pension scheme
• Access to well-being coaching or counselling sessions once a week
• Financial health support
• Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
• Use our portal to access discounts and cashback at plenty of retailers. You can also sign up for our cycle-to-work scheme.
• Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.