Measurement Services Lead (12-Month FTC)

Mark Anthony Group; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

An innovative beverage company based in London is seeking a Measurement Services Lead to shape how we measure and optimize marketing initiatives. You'll develop frameworks, analyze data, and translate insights into strategic recommendations. This role requires 5 years of digital marketing experience and proficiency in platforms like Google Marketing and Power BI. Join a fast-paced team and make impactful contributions in a collaborative environment. Hybrid work arrangements available.

Qualifications

• 5 years experience in digital marketing, media, or analytics.
• Hands-on expertise in data visualization and reporting tools.
• Solid understanding of data governance and privacy principles.

Responsibilities

• Develop measurement frameworks for global marketing initiatives.
• Define and implement KPI frameworks and measurement processes.
• Design and maintain digital dashboards to assess campaign performance.

Skills

Digital marketing expertise

Data analysis

Communication skills

Collaboration

Communication skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Marketing Platform

Power BI

Tableau

Meta Business Suite

TikTok Analytics

Job description

About us

Mark Anthony Brands UK is an entrepreneurial drinks company built from the ground up by thinking differently innovating and doing the unexpected. Our company is rooted in family values a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers lives. Founded in 1972 weve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands including White Claw Hard Seltzer Mikes Hard Lemonade Cayman Jack Glendalough Whiskey & GinandMás by Messi.

At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do whats right to act like an owner. We are growing a lasting legacy where people come first.

Location

Your primary place of work will be our new London office near Blackfriars Bridge. We love the vibrant atmosphere of our office which fosters collaboration and celebration. That said we also value the flexibility and productivity that working from home can provide so we offer a hybrid work arrangement to support our staffs needs.

What you’ll do

As our new Measurement Services Lead (12-Month FTC) you will play a pivotal role in shaping how we measure and optimize the performance of the Mas by Messi global marketing initiatives. Based in London and working closely with the US and Dublin teams you will be responsible for developing measurement frameworks analyzing marketing data and translating insights into strategic recommendations. This is a hands‑on role within the Digital Center of Excellence (DCoE) ideal for a data‑driven marketer with strong technical and storytelling skills who thrives in a fast‑paced high‑growth environment.

Additional key responsibilities include

• Partner with local and global marketing teams to understand business objectives participate in planning sessions and translate marketing goals into measurable outcomes.
• Define and implement clear KPI frameworks and measurement processes to assess campaign performance and optimize marketing effectiveness.
• Design, build and maintain digital dashboards and reporting systems ensuring a unified and consistent view of campaign and media performance.
• Collaborate with global Measurement and DCoE teams to standardize reporting methodologies and performance evaluation frameworks across markets.
• Deliver actionable insights and performance summaries to senior stakeholders using data storytelling to guide strategy and continuous improvement.
• Support test‑and‑learn initiatives sharing campaign results pilots and learnings to inform future planning and investment decisions.

What you’ll bring

• Bachelor's Degree in Marketing Business Analytics or a related field.
• 5 years experience in digital marketing media or analytics with hands‑on expertise in Google Marketing Platform Meta Business Suite and TikTok Analytics.
• Proficiency in data visualization and reporting tools such as Power BI Tableau or equivalent.
• Strong analytical and communication skills with the ability to turn complex data into clear actionable insights.
• Proven success working cross‑functionally and influencing stakeholders in fast‑moving global organizations.
• Solid understanding of data governance and privacy principles ensuring compliance across all digital measurement activities.

Who you are

• Strong collaboration working cross-functionally knowing when to influence when to collaborate and how to manage complex fast-paced workloads.
• Sophisticated organization skills including the ability to prioritize and manage multiple projects.
• Have a positive proactive can do attitude and an ambitiously curious mindset to be best in your craft.
• Creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
• Passionate about culture trends and digital innovation as well as a deep understanding of the drinks market landscape.
• Self‑motivated with a sound sense of ownership and accountability.
• Excellent problem-solving and project management skills.
• Result driven and can handle ambiguity.

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.

We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process please contact your recruiter.