Marketing & Telesales Executive - Waste & Recycling Equipment

Mitchell Maguire; Cobridge; On-site; GBP 29,000 - 35,000; Full time

Job summary

A specialist machinery supplier in Stoke on Trent seeks a Marketing & Telesales Executive to design and execute marketing campaigns while engaging with customers to maximize lead conversion. The ideal candidate has over 3 years in B2B marketing and telesales, strong communication skills, and experience in technical sectors. This role offers a competitive salary of up to £35,000 plus benefits including 25 days holiday and an annual bonus.

Benefits

25 days holiday

Annual bonus

4% employer pension

5% employee pension

Qualifications

• 3+ years of experience in B2B marketing and telesales.
• Experience in industrial or technical sectors preferred.
• Strong communication skills and commercial awareness.

Responsibilities

• Design, deliver, and optimize marketing campaigns.
• Track and analyze campaign performance for improved ROI.
• Engage with customers to convert leads into sales.

Skills

B2B marketing

Telesales

CRM expertise

Copywriting

Project management

Job description

Overview

Marketing & Telesales Executive - Waste & Recycling Equipment

Job Title: Marketing & Telesales Executive - Waste & Recycling Equipment

Office base: Stoke on Trent

Remuneration: up to £35,000 + annual bonus (based on KPIs & revenue growth)

Benefits: 25 days holiday, 4% employer & 5% employee pension

Schedule: 08:00 - 17:00 Monday - Friday

Company: E.H Hassell and Sons is a premium supplier of specialist machinery who provide sales, service, hire and replacement parts for premium material handlers, waste recycling and scrap processing equipment in the recycling industry. Based in Stoke on Trent and part of the Hassell Engineering Group, they are a friendly, dynamic SME with over 50 years in the waste and recycling sector. Their reputation is built on quality, innovation, and customer service, with ambitious growth plans ahead. This newly created role combines marketing ownership with proactive telesales to maximise lead conversion and customer retention.

Opportunity

As Marketing and Telesales Executive, you will design, deliver, and optimise high-impact marketing campaigns across digital and offline channels, while engaging directly with customers to turn opportunities into orders. You will mine their CRM for insights, develop targeted campaigns, and work closely with the sales team to ensure their brand message is clear, compelling, and commercially effective.

• Plan, develop, and execute integrated marketing campaigns (digital, print, events) that drive lead generation, customer acquisition, and retention.
• Manage the digital marketing calendar, creating engaging content for social media, email, websites, and landing pages.
• Track, analyse, and report on campaign performance, with recommendations for improved ROI.
• Follow up quotations and warm leads, converting opportunities into confirmed orders.
• Conduct outbound calls to cleanse data, re-engage lapsed clients, and generate new leads.
• Maintain and optimise the CRM database, ensuring accuracy and relevance.
• Support and align with the Head of Sales and Service and the wider sales team with aligned targeted campaigns, marketing assets, toolkits, and collateral.
• Research and report on competitor activity, market trends, and industry developments.
• Represent the company at trade shows, exhibitions, and promotional events.
• Collaborate with brand partners to deliver both digital and physical marketing materials.

Requirements

• A proven track record in both B2B marketing (digital & offline) and telesales (circa 3+ years).
• Ideally within an industrial or technical sector such as waste, material handling, recycling, industrial equipment, machinery, capital equipment, plant hire, construction or tools.
• Strong commercial awareness and ability to translate marketing activity into measurable sales growth.
• Exceptional verbal communication skills with a confident, engaging telephone manner.
• Creative flair with excellent copywriting, storytelling, and content creation abilities.
• CRM expertise, with the ability to analyse customer data and create targeted campaigns.
• A proactive, self-motivated approach with strong organisational and project management skills.
• Comfortable working both independently and collaboratively in a fast-paced environment.