Marketing & Student Recruitment Officer

Newcastle University; Newcastle upon Tyne; On-site; GBP 37,000; Full time

Job summary

A renowned educational institution in Newcastle upon Tyne is seeking a creative Marketing Officer to enhance student recruitment strategies. The successful candidate will assist in various marketing activities, targeting student recruitment objectives within humanities and social sciences. Excellent writing, data analysis, and project management skills are essential. Opportunities for professional development and a supportive work environment are available.

Benefits

Generous holiday package

Excellent pension schemes

Health and wellbeing initiatives

Qualifications

• Experience in a marketing and/or student recruitment role, ideally within higher education.
• Strong writing, editing, and proofreading skills.
• Ability to analyse and interpret data to inform decision-making.

Responsibilities

• Support implementation of marketing and recruitment plans for student targets.
• Assist in the planning and delivery of subject-specific campaigns.
• Conduct market research activities and support recruitment events.

Skills

Marketing experience

Content creation

Data analysis

Time management

Presentation skills

Education

Degree or equivalent qualification

Professional marketing qualification

Job description

Salary: £31,263 to £34,610 with progression to £36,636 per annum

Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.

Closing Date: 12 December 2025

The Role

Are you passionate about Marketing? Are you creative and highly motivated to deliver exceptional content to encourage student recruitment? If so, this could be the role for you.

You will support Marketing and Student Recruitment Managers in the Faculty of Humanities and Social Sciences with all aspects of marketing and student recruitment activity and campaigns aimed at achieving student recruitment targets and objectives.

The Faculty of Humanities and Social Sciences (HaSS) is an exciting, multidisciplinary faculty structured around ten academic schools. The Faculty has a significant and diverse student population across its range of disciplinary areas.

Working closely with colleagues in academic schools, the Faculty and the central Marketing Team, you will be required to maintain a high level of knowledge and expertise in relation to the recruitment of humanities, arts and social sciences students in the higher education environment and remain up to date with the latest marketing and communications developments, including the use of new technologies and best practice elsewhere in the sector.

Experience of developing, implementing, and evaluating marketing and/or student recruitment plans, preferably in a higher education context, is essential for this role. Experience of using customer relationship management systems for communicating with target audiences is also required.

For more information about the role or to have an informal confidential chat you can contact [e-mail]

To apply, please complete an online application and upload a CV and cover letter. Your cover letter is a supporting statement, and you should outline how you meet the essential criteria of the role and evidence this with examples.

Key Accountabilities

• Support the implementation of Faculty marketing and recruitment plans, contributing to the achievement of student recruitment targets across all levels and markets.
• Assist in the planning, delivery and evaluation of subject-specific campaigns, working in partnership with academic schools and central marketing teams.
• Create, commission and adapt content for digital and print channels, ensuring it is audience-focused, accessible, and aligned with brand and compliance standards.
• Coordinate the production of marketing materials and communications for prospective students, including email campaigns, printed brochures, and digital assets.
• Contribute to the design and delivery of communication plans for enquirers and offer holders to support lead generation, engagement and conversion.
• Conduct and support market research activities, including competitor analysis and secondary research to inform campaign planning and portfolio development.
• Support the delivery of high-quality recruitment and conversion events, both in-person and online, including Faculty participation in university-wide initiatives.
• Recruit, train, and coordinate student ambassadors, managing the creation of authentic digital content that reflects the student experience.
• Represent the Faculty at higher education fairs and recruitment events, working closely with central teams to ensure integrated activity.
• Collaborate with colleagues across the University to share best practice, align strategies and contribute to cross-institutional marketing initiatives.
• Remain flexible and responsive to evolving priorities and undertake additional duties as required in response to changes in the higher education landscape.

The Person

Knowledge, Skills and Experience

• Experience in a marketing and/or student recruitment role, ideally within a higher education setting.
• Proven ability to support the development and delivery of marketing campaigns and evaluate their effectiveness.
• Strong writing, editing, and proofreading skills, with experience producing content for a range of audiences and platforms.
• Ability to analyse and interpret data to inform decision-making and improve campaign performance.
• Excellent organisational and time management skills, with the ability to manage multiple projects and meet deadlines.
• Confident presenter with experience of developing and delivering engaging presentations for a range of audiences

Attributes and Behaviour

• Proactive and self-motivated with the ability to use initiative, anticipate challenges, and actively seek opportunities to improve processes and outcomes.
• Strong interpersonal and communication skills, with the ability to build effective relationships with a wide range of stakeholders.
• A proactive, flexible approach with a willingness to work evenings and weekends, with occasional travel and overnight stays.
• Willingness to undergo an Enhanced DBS check.

Qualifications

• A degree or equivalent qualification, or vocational experience demonstrating progression through increasingly demanding roles.
• A professional marketing qualification (e.g., from the Chartered Institute of Marketing) is desirable.

Newcastle University is a global University where everyone is treated with dignity and respect. As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.

We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society. We value diversity as well as celebrate, support and thrive on the contributions of all of our employees and the communities they represent. We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams, we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.

At Newcastle University we hold a Gold Athena Swan award in recognition of our good employment practices for the advancement of gender equality. We also hold a Race Equality Charter Bronze award in recognition of our work towards tackling race inequality in higher education REC. We are a Disability Confident employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme.

In addition, we are a member of the Euraxess initiative supporting researchers in Europe.

Requisition ID: 28882