Marketing Specialist

Nasdaq; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading financial technology company in London is seeking a proactive Marketing Specialist to join their team. The role involves developing and executing marketing strategies, working collaboratively with product and sales teams, and analyzing marketing effectiveness. Ideal candidates will have a background in financial services, experience in B2B demand generation, and familiarity with marketing automation tools. This position offers a competitive salary, annual bonuses, and flexible working arrangements including a hybrid work setup.

Benefits

Competitive base salary

Annual bonus

Health insurance

Pension matching

Paid time off to volunteer

Hybrid work setup

Qualifications

• Proven experience in financial services and ESG/sustainability.
• Experience in building marketing funnels and understanding sales pipelines.
• Strong understanding of financial markets and regulatory environments.

Responsibilities

• Develop and execute marketing strategies across online and offline channels.
• Collaborate with product and sales teams to create marketing collateral.
• Analyze marketing metrics and KPIs for campaign effectiveness.

Skills

Marketing within financial technology

B2B demand generation

Analytical mindset

Familiarity with marketing automation tools

Understanding sales pipelines

Education

Bachelor's degree or equivalent

Tools

Salesforce

Marketo

Job description

Nasdaq is seeking a dynamic, proactive, and results-driven Marketing Specialist to join our European Marketing Team. This role focuses on promoting our offerings in Fixed Income and Carbon. The ideal candidate will have a strong background in marketing within the financial technology industry, a passion for sustainability, and a good understanding of the capital markets.

Based in London you will be responsible for planning, developing, and executing marketing programs, launching and positioning products, and measuring marketing performance to ensure continuous improvement. You will work closely with business, sales, and product stakeholders to identify and implement effective marketing strategies. This position reports to the Head of Marketing for European Markets, based in London.

Responsibilities

• Develops and executes comprehensive marketing strategies, campaigns, and product promotions across various online and offline channels.
• Collaborates with product and sales teams to understand market needs and create marketing collateral, including presentations, sales enablement materials, website updates, client communications, whitepapers, thought leadership content, event support, and more.
• Conceptualizes, designs, and implements marketing activities and materials such as brochures and audio/visual content.
• Manages relationships with external agencies to ensure their work meets organizational requirements, deadlines, and budget constraints.
• Works with the Events Team to promote Nasdaq’s participation in conferences, seminars, and other industry events.
• Analyzes marketing metrics and KPIs to evaluate the effectiveness of campaigns and initiatives, providing recommendations for optimization.
• Works with business and marketing specialists to model and lead the marketing funnel, including its various stages and the handoff to sales.
• Tracks marketing ROI on sales pipeline, trade volume, and business unit growth.
• Actively seeks challenging assignments and is enthusiastic about exploring new opportunities to enhance marketing efforts.

Requirements

• Bachelor's degree or equivalent.
• Proven experience, with a focus on financial services, ESG/sustainability, and investment/trading.
• Proven success in B2B demand generation marketing, with experience in building marketing funnels and understanding sales pipelines.
• Strong understanding of financial markets, products, and regulatory environments.
• Analytical mindset with the ability to interpret and understand marketing metrics.
• Familiarity with marketing automation tools such as Marketo is good to have.
• Essential experience with Salesforce and funnel management, including reporting, data, and analytics is good to have.

Benefits And Rewards

We offer a competitive, well-rounded rewards package that supports you and your family - inside and outside work. Actual pay depends on your skills, experience, education, and location. In addition to base pay, we offer short-term incentives (bonus or commission) and long-term incentives (equity), where applicable, as well as the following benefits:

What We Offer

• Competitive base salary
• Annual bonus
• Annual equity grant
• Employee Stock Purchase Plan
• offering discounted company shares
• Pension matching
• 28 paid vacation days6 additional days off per year
• Extra vacation time based on tenure
• Work from (almost) anywhere – up to 20 days/year
• Paid time off to volunteer
• Health insurance
• 24/7 mental health support for you and your family
• Global mentoring program
• Unlimited access to e-learning platforms
• Hybrid work setup- 3 days a week in office

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.