Marketing Specialist

Smarter Grid Solutions; Glasgow; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading consultancy in energy technology in Glasgow is seeking a dynamic Marketing Specialist to drive the marketing strategy for digital energy solutions. You will create compelling content, execute multi-channel campaigns, and collaborate with sales teams to enhance brand presence. The ideal candidate has a degree in marketing, 2+ years of experience, and strong communication skills. This role offers a competitive salary, benefits, and flexible working opportunities.

Benefits

Competitive salary

33 days holiday

5% matched Employer pension scheme

Profit-Sharing Incentive Bonus scheme

Private Medical Insurance

Flexible / Hybrid Working Opportunities

Qualifications

• 2+ years of experience in marketing.
• Experience in enterprise software or technology products preferred.
• Strong content creation and copywriting skills.

Responsibilities

• Own and execute the marketing strategy aligned with commercial objectives.
• Create compelling content to promote products and services.
• Manage and grow social media presence.

Skills

Strong written and verbal communication skills

Proficiency in Adobe Suite

Stakeholder engagement skills

Content creation skills

Education

Degree in marketing or relevant subject

Tools

CRM (HubSpot or Salesforce)

Google Analytics

Job description

Smarter Grid Solutions (SGS) is a pioneering software technology and grid consultancy company working at the intersection of clean energy, advanced digital technology, and power systems. We are a team of electrical engineers, software developers, analytics & consulting experts and much more, working on the transformation of tomorrow’s electric grid – to become cleaner, more efficient, and more sustainable. Our customers include SP Energy Networks, Scottish & Southern Electricity Networks, National Grid Electricity Distribution, UK Power Networks, Northern Powergrid, E.ON, and Avangrid.

We are seeking a dynamic and hands‑on Marketing Specialist to drive and execute the marketing strategy for our digital energy solutions and associated consultancy services. As the sole marketing professional in the business, you will play a pivotal role in shaping brand presence, generating demand, and supporting sales enablement across the UK and European markets.

This is a unique opportunity to build and lead marketing initiatives from the ground up in a fast‑paced, mission‑driven environment focused on achieving net‑zero through digital transformation in the energy industry.

Key Responsibilities

Strategy & Planning

• Own and execute the marketing strategy, defined in the SGS Divisional Plan, and aligned with commercial objectives defined in the plan.
• Collaborate with senior staff in the Product and Sales teams to develop a comprehensive marketing strategy that aligns with the SGS business plan.
• Work with commercial team to set and track marketing budget and spend against budget through the year.
• Define and track KPIs to measure marketing effectiveness, outputs, and ROI.
• Improving Marketing Processes: ongoing research and recommendation for tools/platforms and marketing processes that can improve marketing reach and effectiveness.
• Supporting internal communications and ad hoc marketing requests from other (non‑Sales) teams within SGS.

Content & Campaigns

• Create compelling content (blogs, whitepapers, case studies, presentations), with input and support from SGS Subject Matter Experts, that promotes SGS products and services, tailored to Grid/Networks Utilities and DER Developers.
• Work with the Product Management team to plan and execute product launches.
• Develop ideas, scope options, plan and execute multi‑channel campaigns (email, social, digital, events) to drive thought leadership, generate leads and nurture prospects.
• Manage and grow social media presence.
• Administration and management of collateral and digital resources, files, passwords etc.
• Multimedia Design and Creation: Logos, Social Posts, Short‑form video, Graphics, Demos, Slideware; selection of external providers and sources of multi‑media content.

Sales Enablement and Product Messaging

• Collaborate with the Product and Sales teams to produce collateral, pitch decks, and tools that support the sales cycle and ensure clear and consistent product messaging.
• Maintain and evolve the CRM to support lead generation and tracking.

Brand & Communications

• Manage brand consistency across all touchpoints.
• Coordinate with stakeholders at other Mitsubishi Electric businesses to ensure brand compliance and alignment with parent company standards.
• Oversee website content and maintenance, SEO tracking, and digital presence.
• Coordinate PR and thought leadership initiatives.

Events & Partnerships

• Plan and execute industry events, webinars, and trade shows.
• Build relationships with industry bodies and partners to amplify reach.

Essential Experience & Skills

• Degree qualified in a relevant subject (marketing, etc) with 2+ years’ experience.
• Strong written and verbal communication skills.
• Comfortable working independently and managing multiple projects.
• Proficiency in Adobe Suite, CRM (HubSpot or Salesforce), Google Analytics.
• Excellent communication and stakeholder engagement skills.
• Experience with basic design and copywriting.
• Strong content creation skills.

Desired Experience & Skills

• Marketing experience in enterprise software or technology products.
• Marketing experience in the energy or utilities sector.

Benefits

• Competitive salary, dependent upon experience
• 33 days holiday
• 5% matched Employer pension scheme
• Opportunity to participate in the Company’s Profit‑Sharing Incentive Bonus scheme, up to a maximum of 12% of base salary
• Private Medical Insurance through Vitality
• Life Cover (3x)
• Cyclescheme
• Flexible / Hybrid Working Opportunities

In return, you will be joining a highly engaged and passionate team that rewards commitment and achievement! If you are interested in applying for this position or have any questions about the role or life at Smarter Grid Solutions, we would love to hear from you! If you can please advise of your salary expectations and notice period in your response.

Smarter Grid Solutions is proud to be an Equal Opportunities Employer. We are committed to working in an environment that is free from all types of discrimination, is inclusive and empowers our people to bring their whole self to work and reach their full potential. At Smarter Grid Solutions, we recognise that we can grow and thrive with a diverse team of people. We hire great people from a variety of backgrounds not just because it is the right thing to do, but because it makes our Company stronger.

We are committed to providing reasonable support or adjustments during our recruitment process. If you need support, please reach out to [e-mail].

Should your application be successful, we will conduct relevant employment checks before you join us too.