Marketing Rev Ops Manager

Synthesia; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading video technology firm in Greater London seeks a Marketing Operations Manager to enhance their marketing engine and ensure data accuracy. This role requires 5-7 years of experience in marketing operations, expertise in tools like HubSpot and Salesforce, and a solid understanding of performance marketing. The ideal candidate will lead initiatives that streamline processes and improve decision-making through data insights, supporting the company's mission to simplify video creation for all users. Join a dynamic team and contribute to predictable growth in a fast-paced environment.

Qualifications

• 5-7 years in Marketing Operations or related roles.
• Hands-on experience with HubSpot and Salesforce.
• Deep experience in performance marketing analytics.
• Strong understanding of inbound pipeline generation.

Responsibilities

• Own and optimize the marketing engine for predictable growth.
• Maintain website measurement and analytics setup.
• Audit and improve event tracking for demos and sign-ups.
• Ensure data integrity across HubSpot and Salesforce.

Skills

Marketing Operations

Revenue Operations

HubSpot

Salesforce

Performance Marketing

Analytical Skills

Cross-functional Communication

Tools

Google Analytics

GTM

LeanData

SQL

Job description

Welcome to the video-first world

From your everyday PowerPoint presentations to Hollywood movies AI will transform the way we create and consume content. Today people want to watch and listen, not read, both at home and at work. If you’re reading this and nodding, check out our brand video.

Despite the clear preference for video communication and knowledge sharing in the business environment, it is still dominated by text largely because high‑quality video production remains complex and challenging to scale until now.

Meet Synthesia

We’re on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone regardless of skill level to create, collaborate and share high‑quality videos. Whether it’s for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Read stories from happy customers and see what 1,200 people say on G2.

In 2023 we were one of seven European companies to reach unicorn status. In February 2024 G2 named us the fastest growing company; in 2025 we announced our Series D total and have raised over $330 M in funding from top‑tier investors including NEA, Atlassian Ventures, WLPS, Growth and existing investors such as Accel, Nvidia, Kleiner Perkins, GV and top founders and operators including Stripe, Datadog, Miro, Webflow and Facebook.

About the role

As Synthesia’s go‑to‑market strategy matures and marketing scales, we’re building stronger operational foundations to drive predictable growth. We’re looking for a Marketing Operations Manager to own and optimize the marketing engine, ensuring data integrity, scalable processes and visibility into marketing performance.

Sitting within our RevOps team, this role will intersect marketing operations and sales to drive automation, insights and operational excellence that enable the team to move faster and smarter.

What you’ll be doing

Technology & Tools

• Website & Analytics Management

  Own website measurement and analytics setup (Google Analytics, GTM).

• Measurability of performance marketing return

  Own measurability of performance marketing return and work with ad platform owners to drive ROAS.

• Audit and improve event tracking

  Audit and improve event tracking, including demo forms, pricing page and self‑serve sign‑ups using Segment CDP.

• Ensure reliable clean data for decision‑making
• Attribution

  Strengthen ad attribution (CAPI, MTA) and improve CRM attribution logic.

• Maintain alignment and data integrity between HubSpot, Salesforce and our data platform
• Automation & Process

  Build and maintain workflows, email programs and campaign templates for scalable execution.

• Standardize and automate campaign operations across field events, webinars and paid channels
• Tech Stack Ownership

  Centralize ownership of all marketing technology and integrations with other tooling.

• Lead HubSpot optimization or migration to an enterprise‑grade marketing automation platform
• Ensure field alignment across systems (fields routing, account matching, tracking)

Data Management & Reporting

• Data Quality

  Maintain clean, standardized data and build proactive issue‑flagging and data QA mechanisms.

• Reporting & Insights

  Build and maintain marketing dashboards (funnel performance, pipeline influence, ROI).

• Support ad hoc analysis and root‑cause investigations for performance drops
• Provide full‑funnel and lifecycle visibility from awareness to closed‑won
• Deliver ICP‑level insights on channel effectiveness and buyer engagement patterns
• Lead & Intent Scoring

  Design and implement lead scoring models combining demographic fit and behavioral intent.

• Help sales prioritize outreach through clear, actionable scoring frameworks

Process & Workflow Optimization

• Lead Lifecycle Management
• Define and optimize lead routing, scoring and handoff between marketing and sales
• Ensure enrichment, activity‑based routing and smooth SDR / AE follow‑up
• Automation & Efficiency
• Automate repetitive marketing tasks and workflows for field marketing, SEO and ads
• Enable marketing teams to focus on creativity and customer engagement, not manual ops
• Field Marketing Enablement
• Streamline event and campaign processes to minimize operational overhead
• Improve data capture, tracking and ROI reporting for field events

What you’ll bring

• 5‑7 years in Marketing Operations, Revenue Operations or related operational or analytical roles.
• Hands‑on experience with HubSpot, Salesforce, LeanData and marketing analytics tools. Experience with a sequencing tool (Outreach, SalesLoft, Groove, Gong) is a bonus.
• Deep experience in performance marketing and analytics, including hands‑on within Google, Meta and LinkedIn ad platforms.
• Demonstrable experience creating and improving attribution models that drive decision‑making.
• Strong understanding of inbound pipeline generation processes, including routing, prospect sequencing, enrichment and outreach.
• Exceptional data skills; able to conduct deep investigative analysis to identify issues and uncover areas of opportunity. SQL is a strong bonus.
• Excellent cross‑functional communication skills, especially with marketing, sales and ops teams.

Required Experience: Manager

Key Skills

Business Development, Customer Service, Apache, Market Research, Customer Relationship

Employment Type: Full Time

Experience: years

Vacancy: 1