Marketing Performance Analyst – Hybrid Growth Role

Paragon Bank; Metropolitan Borough of Solihull; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A prestigious UK banking institution seeks a Marketing Performance Executive to drive marketing analysis and optimization. You will evaluate performance metrics across digital channels, manage marketing data integration, and collaborate with various teams to enhance marketing strategies. The role offers a hybrid model, competitive perks including generous holiday allowances, a pension plan, and family-friendly policies. If you are passionate about marketing analytics and want to grow in a supportive environment, this opportunity is for you.

Benefits

Generous Holiday Allowance

Share Save Scheme

Profit Related Pay

Pension Plan

Family Friendly policies

Employee Discounts

Volunteering Day

Life Assurance and Personal Accident Cover

Qualifications

• Background in marketing performance analysis or data analytics.
• Solid understanding of tracking and measurement tools.
• Familiarity with digital advertising platforms.

Responsibilities

• Track and evaluate digital channel metrics using various tools.
• Assist with planning, execution, and analysis of paid ads.
• Manage tagging and tracking workflows with data teams.

Skills

Marketing performance analysis

Digital Measurement & Tagging Expertise

Media platform knowledge

Data visualisation experience

Communication and stakeholder engagement

Tools

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Power BI

Excel

Job description

A prestigious UK banking institution seeks a Marketing Performance Executive to drive marketing analysis and optimization. You will evaluate performance metrics across digital channels, manage marketing data integration, and collaborate with various teams to enhance marketing strategies. The role offers a hybrid model, competitive perks including generous holiday allowances, a pension plan, and family-friendly policies. If you are passionate about marketing analytics and want to grow in a supportive environment, this opportunity is for you.