Marketing Operations Specialist

Synthesia; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A fast-growing AI video startup based in London is seeking a Marketing Operations Specialist to optimize marketing processes and ensure data integrity across platforms like HubSpot and Salesforce. You'll be responsible for reporting, data management, and driving automation to enable faster marketing operations. The ideal candidate has over 5 years’ experience in marketing operations and strong analytical skills. This role offers a hybrid working model, competitive salary, and opportunities for career growth.

Benefits

Competitive salary

Stock options

Paid parental leave

Annual leave

Cycle-to-work scheme

Private medical insurance

Career growth opportunities

Qualifications

• 5+ years in Marketing Operations or related analytical roles.
• Strong experience with HubSpot, Salesforce and marketing analytics tools.
• Exceptional data skills for issue identification and opportunity uncovering.

Responsibilities

• Manage website measurement and analytics setup.
• Build and maintain workflows for scalable marketing execution.
• Ensure data integrity across marketing systems.
• Optimize lead routing and scoring between marketing and sales.

Skills

HubSpot

Salesforce

Data analysis

Marketing automation

Campaign attribution

Cross-functional communication

Tools

Google Analytics

GTM

Job description

Welcome to the video-first world

From your everyday PowerPoint presentations to Hollywood movies AI will transform the way we create and consume content. Today people want to watch and listen not read both at home and at work. If you're reading this and nodding check out our brand video.

Despite the clear preference for video communication and knowledge sharing in the business environment are still dominated by text largely because high‑quality video production remains complex and challenging to scale until now.

Meet Synthesia

We're on a mission to make video easy for everyone. In an AI lab our AI video communications platform simplifies the entire video production process, making it easy for everyone regardless of skill level to create, collaborate and share high‑quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We're trusted by leading brands such as Heineken, Zoom, Xerox, McDonald's and more. Read stories from happy customers—what 1,200 people say on G2—and being named as one of the Top Startups to Bet Your Career On in 2025!

In 2023 we were one of 7 European companies to reach unicorn. February 2024 G2 named us as the fastest growing company; in 2025 we announced our Series D total—we’ve raised over $330 M in funding from top‑tier investors including NEA, Atlassian Ventures, WiL, PSP Growth and existing investors such as Accel, Nvidia, Kleiner Perkins, GV and top founders and operators including Stripe, Datadog, Miro, Webflow and Facebook.

About the role

As Synthesia’s go‑to‑market strategy matures and marketing scales, we’re building stronger operational foundations to drive predictable growth. We’re looking for a Marketing Operations Specialist to own and optimize the marketing engine—ensuring data integrity, scalable processes and visibility into marketing performance. This role sits at the intersection of marketing, RevOps and sales, driving automation, insights and operational excellence that enable the team to move faster and smarter.

What you’ll be doing

1. Technology & Tools

Website & Analytics Management

Own website measurement and analytics setup (Google Analytics, GTM).

Audit and improve event tracking, including demo forms, pricing page and self‑serve sign‑ups.

Ensure reliable clean data for decision‑making.

Marketing Automation

Build and maintain workflows, email programs and campaign templates for scalable execution.

Standardize and automate campaign operations across field events, webinars and paid channels.

CRM & Attribution

Manage Salesforce campaigns, enforce consistent hierarchy, statuses and attribution models.

Strengthen ad attribution (CAPI, MTA) and improve CRM attribution logic.

Maintain alignment and data integrity between HubSpot and Salesforce.

Tech Stack Ownership

Centralize ownership of all marketing technology integrations (HubSpot, Salesforce etc.).

Lead HubSpot optimization or migration to an enterprise‑grade marketing automation platform.

Ensure field alignment across systems (fields, routing, account matching, tracking).

2. Data Management & Reporting

Data Quality

Maintain clean standardized data across HubSpot and Salesforce.

Build proactive issue‑flagging and data QA mechanisms.

Reporting & Insights

Build and maintain marketing dashboards (funnel performance, pipeline influence, ROI).

Support ad‑hoc analysis and root‑cause investigations for performance drops.

Provide full‑funnel and lifecycle visibility from awareness to closed‑won.

Deliver ICP‑level insights on channel effectiveness and buyer engagement patterns.

Lead & Intent Scoring

Design and implement lead scoring models combining demographic fit and behavioral intent.

Help sales prioritize outreach through clear actionable scoring frameworks.

3. Process & Workflow Optimization

Lead Lifecycle Management

Define and optimize lead routing, scoring and handoff between marketing and sales.

Ensure enrichment, activity‑based routing and smooth SDR / AE follow‑up.

Automation & Efficiency

Automate repetitive marketing tasks and workflows for field marketing, SEO and ads.

Enable marketing teams to focus on creativity and customer engagement, not manual ops.

Field Marketing Enablement

Streamline event and campaign processes to minimize operational overhead.

Improve data capture, tracking and ROI reporting for field events.

What you’ll bring…

35 years in Marketing Operations, Revenue Operations or related analytical roles.

Hands‑on experience with HubSpot, Salesforce and marketing analytics tools.

Strong understanding of campaign attribution, lead lifecycle and CRM data architecture.

Exceptional data skills; able to conduct deep investigative analysis to identify issues and uncover areas of opportunity.

Excellent cross‑functional communication skills especially with marketing, sales and ops teams.

At Synthesia we expect everyone to…

Put the Customer First

Own it & Go Direct

Be Fast & Experimental

Make the Journey Fun

The good stuff…

Location: London, UK

Benefits

In addition to being part of a great team working in a fun and innovative environment, we offer...

A hybrid setting where you can work from our London office in Soho.

A competitive salary and stock options in our fast‑growing Series C startup.

Paid parental leave entitling primary caregivers to 16 weeks of full pay and secondary to 5 weeks of full pay.

25 days of annual leave, public holidays in the country where you are based.

Cycle‑to‑work scheme (London).

Regular socials, company retreats and tasty lunches.

Private medical insurance (medical history disregarded basis) including mental health support, dental & vision, cashback and gym discounts (UK).

A generous referral scheme.

Pension contribution / salary sacrifice.

Work from home set up.

A huge opportunity for career growth as you’ll help shape a market‑defining product.

Required Experience

IC

Key Skills

Financial Services, Information Technology, Cost Control, Corporate Risk Management, Law

Employment Type: Full Time

Experience: years

Vacancy: 1