Marketing Officer- Hybrid

Pilgrims Friend Society; City of Westminster; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A Christian charity organization located in the City of Westminster is seeking a talented Marketing Officer. This role involves creating and delivering impactful marketing campaigns that promote services to older individuals. The ideal candidate will have substantial marketing experience, be proficient in digital campaigns and website management, and possess excellent communication skills. Working conditions include hybrid working, flexible hours, and generous holiday entitlement, enabling you to contribute to a meaningful mission focusing on care and dignity.

Benefits

Flexible working hours

25 days holiday plus bank holidays

Training & development

Pension scheme

Employee assistance programme

Qualifications

• Minimum of three years’ marketing experience in digital campaigns.
• Strong writing, editing, and presentation skills.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Creating and delivering marketing campaigns.
• Managing and updating the website to ensure content is effective.
• Measuring and reporting on campaign impact.

Skills

Marketing campaigns

Digital campaigns

Content management

SEO

Communication

Organisational skills

Problem-solving

Education

Degree in Marketing or related field

Tools

WordPress

Canva

Adobe Creative Suite

Job description

Responsibilities

• Creating and delivering marketing campaigns that raise awareness of our care homes and housing schemes.
• Working with our digital agency to run paid campaigns (PPC, social, lead generation) and supporting traditional methods where effective.
• Managing and updating the website to ensure content is clear, relevant, accessible, and SEO‑optimised.
• Collaborating with colleagues across the charity to provide consistent, joined‑up messaging.
• Protecting and promoting our brand identity and tone of voice across all materials.
• Using research and insight to understand audiences and identify trends.
• Building strong relationships with colleagues, partners, and communities to deliver joined‑up marketing.
• Measuring and reporting on campaign impact using tools such as Google Analytics and social media insights.
• Managing the marketing budget to ensure resources are used effectively.
• Additional duties as required.

Qualifications & Experience

• Degree or equivalent in Marketing, Communications, or related field.
• Minimum of three years’ marketing experience, including digital campaigns, website management (e.g. WordPress), and SEO.
• Confident communicator with strong writing, editing, and presentation skills.
• Proficient in using Canva or Adobe Creative Suite for on‑brand materials.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• The ability to work independently and with colleagues from across the organisation.
• A can‑do problem‑solving attitude.

Additional Requirements

• Applicants must be evangelical Christians (This role has an Occupational Requirement to be filled by a Christian under the provisions of the Equality Act (2010).)

About the Organisation

Join Pilgrims' Friend Society, a Christian charity with over 200 years of experience supporting older people, as we step into an exciting new season of growth, impact, and innovation. We're looking for a talented Marketing Officer who's ready to make a real difference, not just in campaigns, but in people's lives.

This is your opportunity to bring stories to life, amplify our mission of supporting older people in Christian faith and community, and help shape a brand that reflects care, dignity, and hope. You'll be part of a collaborative team, driving fresh ideas across digital, print and events, all while serving a cause that matters. If you're strategic, hands‑on, and ready to put your creative energy to work for something bigger than yourself, we'd love to hear from you.

Working Conditions & Benefits

• Hybrid working (2 days in the office, 3 days at home)
• Flexible working hours
• 25 days holiday plus bank holidays
• Training & development
• Ongoing support from management
• Team events
• Pension scheme
• Care Friends referral
• Medicash
• Perkbox – including an Employee assistance programme.
• Long-standing service rewards
• Birthday rewards