Marketing Officer - 21.6 hours p / w (Fixed Term until December 2026)

HOPWOOD HALL COLLEGE; Manchester; On-site; GBP 25,000 - 30,000; Full time

Job summary

A further education institution in Manchester seeks a Marketing Assistant to enhance student recruitment for part-time courses and apprenticeships. The role involves creating marketing materials, generating engaging content, and supporting recruitment events. The ideal candidate will have strong skills in marketing communication and event planning. This role plays a key part in meeting recruitment targets and promoting adult education pathways.

Qualifications

• Demonstrated ability to create high-quality marketing collateral.
• Experience in generating engaging content for campaigns.
• Ability to contribute to the planning and delivery of events.

Responsibilities

• Produce marketing materials for adult learning courses.
• Create content for college publications and campaigns.
• Identify recruitment marketing opportunities.
• Support delivery of events to enhance student recruitment.

Skills

Content creation

Marketing communication

Event planning

Job description

Description

The primary purpose of this role is to assist in the planning, development and delivery of the colleges student recruitment marketing service with a specific focus on driving growth in numbers of adult learner numbers on our part-time courses, Access and Higher Education programmes and on our apprenticeship pathways. The successful candidate will play a significant part in achieving marketing objectives and proactively investigating student recruitment opportunities, devising and delivering high quality, multi-channel marketing campaigns and monitoring impact. Working as an integral part of the Marketing Team, the post-holder will also be required to support the delivery of presentations to external audiences and key recruitment events to ensure that the colleges recruitment targets are met

Key Responsibilities

• To produce high quality marketing collateral for marketing courses to our key audiences with particular focus on our Access and Higher Education offer for 19+, apprenticeships for adult learners and adult learning opportunities generally
• To assist in generating engaging content for campaigns and for college publications
• To recognise and respond quickly to student recruitment marketing opportunities
• To demonstrably contribute to the planning, organisation and delivery of internal and external college events to maximise student recruitment