Marketing Manager - RG Live

Sony Music; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading entertainment company in the UK is seeking a Marketing Manager to drive effective marketing campaigns across concerts and events. This role involves managing budgets, creating impactful content, and collaborating with various teams to maximize ticket sales. The ideal candidate has experience in live entertainment marketing, strong organisational skills, and a passion for music and events. You will join a vibrant team that values creativity and innovation in reaching a global audience.

Benefits

Private medical cover

Generous pension scheme

Life assurance

Income protection

Music industry perks

Qualifications

• Demonstrable experience in a previous marketing manager role at a live entertainment company.
• Strong communication and organisational skills with evidence of fast-paced, creative, flexible and multi-task-oriented working.
• Knowledge of social media and online marketing initiatives and strategies.

Responsibilities

• Responsible for development and execution of marketing and promotional plans.
• Work with our in-house Social Media team to create content for each show.
• Monitor international ticket sales and evaluate show performance market-by-market.

Skills

Media buying

Communication skills

Organisational skills

Attention to detail

Social media knowledge

Creative thinking

Education

Experience in a marketing manager role at a live entertainment company

Tools

Creative Suite

MS Office

Job description

RG Live is a wholly owned division of Sony Music Masterworks and widely recognised as being at the forefront in its field of entertainment both in the UK and around the world. The marketing team work across all shows & concerts in RG Live's portfolio both in the UK and internationally and play an integral part in supporting the company’s many and varied activities. In addition to the many concerts, tours, Festivals and one-off events, our hugely popular Light Trails have grown significantly in recent years and we are seen as the market leader in this sector.

As the Marketing Manager you will create and develop high-impact, highly scalable effective marketing campaigns that will reach the correct demographic and target customers appropriate for each show. Managing multiple budgets and agencies, they will develop graphic content and copy used to inform the general public of shows for the purpose of selling tickets. This position will also be responsible for maintaining, tracking and reporting on analysis and spend to make sure funds are allocated correctly across all areas of the marketing budget.

Responsible for demanding revenue targets across everything we do and reaching the widest possible global audience onsite and online, we are an innovative, collaborative and creative team of seven.

What you'll do:

• Responsible for development and execution of marketing and promotional plans. Collaborates with the internal teams, stakeholders, agents, and wider marketing support teams (internal and external) to plan and oversee the marketing spend.
• Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated correctly. Prepare advertising settlements for each show.
• Work with our in‑house Social Media team to create content for each show, managing accounts when required. Develop ad copy; implement ad schedules to appeal to a specific demographic and target customer.
• Monitor international ticket sales and evaluate show performance market‑by‑market, making adjustments to meet marketing strategy in changing market or competitive conditions.
• Oversee publicity, advance press interviews, secure and coordinate artist availability for promotions and work with public relations agencies.
• Develop and pitch promotions to media outlets. Negotiate rates and contracts with various media outlets.
• Develop additional marketing opportunities to increase ticket sales when needed, participating in genre led and seasonal content capture days and on‑site asset gathering. Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events.
• Work with marketing team to strategise new ways to market shows and reach the correct audience. Create graphics for ecards, banners, posters, social media posts, radio station needs and e‑mails.
• Reporting to the Head of Marketing you may be responsible for overseeing interns and assistants, along with other duties fundamental to the department.
• The role covers many international time zones and markets so will require flexibility in working methods and market knowledge.

Who you are:

• Demonstrable experience in a previous marketing manager role at a live entertainment company.
• Experience with media buying.
• Strong communication and organisational skills with evidence of fast‑passed, creative, flexible and multi‑task‑oriented working.
• Excellent attention to detail.
• Knowledge of social media and online marketing initiatives and strategies.
• Proficient in Creative Suite and MS Office.
• Knowledge of live entertainment industry preferred.
• Passion for music & live events.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day.
• A modern office environment designed for you, empowering you to bring your best.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt and create what happens next.
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks.

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Please note that applicants must be at least 18 years of age.