Marketing Manager - (Performance Marketing & Demand Generation)

Carbon3.ai - Building the UK's AI Solution Platform; Leeds; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading AI infrastructure company in the UK is seeking a Marketing Manager specializing in Performance Marketing and Demand Generation. This role will design and execute growth-focused campaigns, driving market engagement and pipeline acceleration. Candidates should have extensive experience in performance marketing, demand generation, and campaign management, along with proficiency in tools like Google Analytics and HubSpot. This is an opportunity to influence the company's market position across high-impact industries.

Benefits

Drive commercial growth within an innovative AI company

Operate at the forefront of a high-investment market

Work directly with senior leaders in government and enterprise

Qualifications

• Extensive experience in performance marketing or enterprise B2B field marketing.
• Proven record in lead generation with measurable business impact.
• Hands-on with campaign automation and advanced analytics.

Responsibilities

• Develop and optimize digital and field demand generation campaigns.
• Manage paid media to maximize qualified leads and sales opportunities.
• Align demand generation with product, sales, and engineering teams.

Skills

Performance marketing

Demand generation

Analytical skills

Campaign management

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

HubSpot

Salesforce

Marketo

LinkedIn Campaign Manager

Job description

We are building the UK’s next generation AI platform, powered by renewable energy, rooted in sovereign capability, and designed to give enterprises and innovators the compute they need.

We’re seeking aMarketing Manager (Performance Marketing & Demand Generation)to design and execute growth-focused campaigns, driving market engagement and pipeline acceleration for Carbon3.ai’s sovereign AI Mesh. This hands‑on role requires commercial acumen, analytical skills, and proven expertise in multi‑channel enterprise marketing.

Key Responsibilities

Campaign Strategy & Demand Generation :

• Develop, launch, and optimize digital and field demand generation campaigns.
• Translate business goals into measurable marketing programs that build pipeline and drive conversions.
• Collaborate cross‑functionally on launches, events, and GTM activities.

Performance Marketing Execution

• Manage paid media (search, social, display, programmatic) to maximize qualified leads (MQLs) and sales opportunities (SQLs).
• Own analytics, attribution, and reporting against key campaign metrics.
• Optimise creative assets and messaging for conversion and efficiency.

Data & Growth Analytics

• Build scalable reporting with leading platforms (Google Analytics, HubSpot, Salesforce).
• Design audience segmentation, lead scoring, and ROI frameworks.
• Maintain compliance and data privacy across all marketing operations.

Collaboration & Knowledge Sharing

• Align demand generation with product, sales, and engineering teams.
• Contribute market insights to product roadmap and brand messaging.
• Mentor junior marketers and support team growth initiatives.

Business Impact & Sample Deliverables

• Deliver pipeline growth, campaign‑attributed revenue, and improved conversion rates.
• Produce quarterly dashboards on leads generated, CAC, ARR, and ROI.
• Launch and optimize 3+ multi‑channel campaigns per quarter with documented impact.
• Present campaign insights and strategies at quarterly reviews.

Qualifications

• Extensive experience in performance marketing, demand generation, or enterprise B2B field marketing.
• Proven record in campaign management, lead generation, and measurable business impact.
• Proficiency with marketing tech stack : Google Analytics, HubSpot, Salesforce, Marketo, LinkedIn Campaign Manager, etc.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Preferred Experience

• ABM and field event marketing.
• Exposure to AI, cloud, SaaS, or technology sectors.
• Hands‑on with campaign automation and advanced analytics.

Why Join Carbon3.ai?

• Drive commercial growth within one of the UK’s most innovative, high‑growth AI infrastructure companies.
• Operate at the forefront of a fast‑moving, high‑investment market shaping the future of sovereign compute.
• Work directly with senior leaders across government, enterprise, and technology ecosystems.
• Influence Carbon3’s market position across high‑impact industries.