Marketing Manager/Head of Brand - Consumer/Retail

Zero Surplus; Cambridgeshire and Peterborough; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

An innovative consumer goods company in Cambridge is seeking an experienced brand marketer to lead a team and elevate brand presence. The ideal candidate should have extensive B2C marketing experience, with a strong focus on retail activation and social media strategies. This hybrid role offers the opportunity to work within a dynamic team while driving brand growth across various channels.

Qualifications

• Extensive experience in B2C brand marketing within non-food consumer goods.
• Proven track record in social media, PR, and retail activation.
• Ability to manage a team and drive brand growth.

Responsibilities

• Define and evolve brand strategy to stand out.
• Develop seasonal marketing calendars to drive awareness.
• Create pitch decks to secure retail shelf space.
• Manage and grow internal and external teams.
• Oversee social media presence and engagement.
• Drive PR and influencer partnerships.
• Identify sponsorship opportunities.

Skills

B2C brand-building

Retail activation

Social media strategy

Team mentoring

Consumer engagement

Job description

Overview

Do you have extensive B2C brand-building and retail activation experience? Have you got extensive experience within the non-food consumer goods/durables sector in the UK? Could you build following across multiple marketing channels to help drive a brand to the next level?

We need somebody with product and innovation interest, who can really understand our core demographic of customer — so they enter a store to buy the brand, and others buy it because they see it there. If you are passionate about consumer goods, have innovative strategic social media, events, branding, and retail activation experience, are great at mentoring team members, and live within 30 miles of Cambridge, then we would love to hear from you.

This role will be heading up a team of 3 up-and-coming marketers with the simple task of raising the brand\'s profile across the globe to support their retail sales. You must have extensive evidenced experience of growing brands exposure, with particular focus on social media, PR, brand partnerships, sponsorship and retail activation.

We are happy to consider both people already operating in a similar level of position, or candidates with some team management experience, loads of fantastic ideas and ambition, seeking the opportunity to push their career to the next level.

What will you be doing?

• Brand Direction - Define and evolve the brand to stand out in a crowded consumer landscape by assessing and analysing the existing brand strategy vs competitors in order to unlock opportunity.
• Marketing Strategy - Develop and deliver a creative seasonal marketing calendar aligned to drive awareness, desirability and sell-through
• Retail Activation - Create compelling pitch decks, toolkits and marketing moments that help secure shelf space and support sell-out
• Team & Agency Management - Lead and grow the internal creative team whilst driving the effectiveness of external agency relationships
• Social, Content & Community - Oversee social media and content activity and ensure presence, tone of voice, and engagement are relevant and engaging to younger audiences
• Partnerships & PR - Drive consumer, trade PR and influencer partnerships and media relationships that build cultural credibility
• Sponsorship/Charity - Identify key sponsorship/partnership opportunities both with existing customers (retail activation) and external teams/events/causes
• Creative Leadership - Manage the design team to produce bold, consistent and high-impact visual content. Play a lead role in planning and executing photo and video shoots to capture high-quality visuals for marketing material

To apply you must be a B2C-focused marketer from non-food consumer goods, with creative ideas, a portfolio of work, and a real ability and aptitude for increasing consumer engagement and brand positioning through innovative marketing strategy.

This is a fantastic opportunity to step into a position at an innovative organisation going from strength to strength. The role would be hybrid based out of Cambridge, 2/3 days per week. If you like the sound of the position and match the criteria, please do send your CV through for us to review, along with your portfolio and detailing where your relevant experience is for the role.

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