Marketing Manager - FMCG Scale-up

Up World; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading beverage company in Greater London is looking for a driven Marketing Manager to own the marketing roadmap and drive brand growth. This role involves managing high-profile product collaborations, ensuring consistent brand experiences, and working closely with the Founding team. The ideal candidate has experience in a fast-growing startup, is ambitious, and data-driven. Competitive salary and a flexible working environment offered.

Benefits

25 days annual leave + bank holidays

Generous pension with employer contribution

Health insurance + wellness rewards

Monthly on-site gym membership

Regular team socials

Unlimited product allowance

Qualifications

• Proven experience in a fast-growing consumer startup.
• Ability to deliver campaigns and product launches.
• Passionate about health, wellness and self-improvement.

Responsibilities

• Own the marketing roadmap and deliver campaigns on time.
• Lead high-profile product collaborations and events.
• Work closely with the Founder on brand positioning.

Skills

Experience in a fast-growing consumer startup

Campaign and product launch delivery

Strong communication skills

Data-driven decision making

Job description

Our client is on a mission to become the world’s leading performance tea and functional beverage company. Their natural, high-performance hot & cold-brew teas are already used by elite national sports teams and hundreds of professional athletes. With nearly 10,000 online subscribers, national retail listings, and a major supermarket launch in January, they’re scaling at high speed.

Backed by leading athletes and experienced FMCG angels, this is a career-defining opportunity to join this brand at a pivotal moment. They’re now looking for a hungry, driven, best-in-class Marketing Manager to help turn this brand into a household name.

You’ll report to the Fractional CMO - a seasoned FMCG leader and co-founder of a household snacking success story - and work directly with the Founder, giving you rare exposure, ownership, and the opportunity to accelerate into a future Head of Marketing role.

What you'll do:

• Own the marketing roadmap - planning and delivering campaigns, launches and activations on time and to a world-class standard.

• Lead high-profile product collaborations.

• Manage events & sampling at major sporting events and key retail locations.

• Work closely with the Founder and internal team on brand positioning, content strategy and ongoing brand development.

• Ensure a consistent brand experience across every customer touchpoint.

• Lead market research, gather insights, run creative/messaging tests, and turn data into clear strategic recommendations.

• As they scale, help build the marketing team, supporting recruitment and onboarding of roles such as community, social and content.

Who you are:

• Proven experience in a fast-growing consumer startup.

• Experience delivering campaigns and product launches - including partnerships, live events and sampling (you roll up your sleeves, not just brief agencies).

• Ambitious, with the desire to grow into a Marketing Lead role.

• Thrive in a fast-paced startup environment - smart, resourceful, organised, and able to juggle multiple projects without letting anything slip.

• Data-driven, comfortable analysing performance and making insight-led decisions.

• Strong communication and collaboration skills, able to work effectively with founders, creatives, agencies and retail partners.

• Passionate about health, wellness and self-improvement - you’ll feel right at home.

💸 Salary: flexible budget, let's have a conversation about your expectations!
🏡 Logistics: Vauxhall office, WFH 1 day a week

More info:

• 25 days annual leave + bank holidays

• Generous pension with employer contribution

• Health insurance + wellness rewards

• Monthly on-site gym membership

• Regular team socials

• Unlimited product allowance