Marketing Manager - Events

Focus 5 Recruitment Ltd; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading tech solution provider in Manchester is seeking a versatile Marketing Manager with a full mix of marketing experience. The role focuses on the strategy, planning, and execution of B2B events aimed at client acquisition. The ideal candidate has a proven track record in marketing strategies, stakeholder management, and a deep understanding of both digital and traditional marketing channels. The position offers the opportunity to significantly impact sales growth and enhance the overall marketing strategy.

Qualifications

• Proven track record in executing successful marketing event strategies.
• Experience with CRM, digital, and traditional marketing.
• Ability to manage multiple projects and prioritize effectively.

Responsibilities

• Develop and implement marketing events strategy.
• Create and execute a content strategy for customer engagement.
• Set, track, and report KPIs for marketing effectiveness.
• Analyze market trends and competitor activities.

Skills

Marketing expertise

Stakeholder management

Project management

Google Analytics

SEO

Content management systems

Social media marketing

Job description

Overview

Focus 5 Recruitment are working with an established tech brand in the hospitality and retail sector who are looking to recruit a versatile professional with a full mix of marketing experience across both B2B & B2C markets along with experience with B2B events. In this Marketing Manager role you will lead on the strategy, planning and execution of B2B events which has proved a fruitful area for driving client acquisition. Whilst there is a focus on events, you will be involved in the wider marketing strategy and full-mix experience is required.

The company offer tech solutions for companies operating mainly in the food, hospitality and retail sectors - experience here is what they are really looking for. We\u2019re looking for an experienced Marketing Manager with strong commercial acumen and the ability to demonstrate the impact they have had in previous roles - specifically in relation to sales growth and product / service launches.

Responsibilities

• Develop and implement marketing events strategy, ensuring brand values and tone are consistent across all activities.
• Create and execute a customer-focused content strategy (to promote events) aligned with business goals - mainly sales growth and retention of the existing client base
• Set, track, and report on KPIs to monitor and optimize marketing effectiveness.
• Extract key qualitative and quantitative insights from the existing customer database to identify trends and areas for growth opportunities.
• Manage and coordinate a multi-channel marketing strategy that ensures a consistent and compelling brand message.
• Analyse market trends and competitor activities to inform strategic decisions and enhance the effectiveness of marketing campaigns.
• Oversee marketing budget, publications schedule, and collaboration with external partners and key stakeholders.
• Maintain strict budget control and assess ROI to guide future marketing investments.
• Represent the brand confidently as an ambassador at industry events and outreach initiatives.

Experience and Qualifications

• A full mix of marketing expertise including all creative, digital and communication aspects (CRM, Digital, PR, traditional marketing).
• A proven track record of developing and executing successful marketing event strategies which have a shown to have a positive commercial impact.
• Strong internal communication strategy experience and stakeholder management.
• Proficient in Google Analytics, SEO, and content management systems (CMS).
• Ability to manage multiple projects simultaneously and prioritize effectively.
• Proactive in conducting analysis and communicating insights from reports.
• Experience in executing social media and event-based marketing campaigns.
• Deep understanding of digital and traditional marketing, SEO, and analytics tools.

This Marketing Manager role is live and with an key client. For further information and immediate consideration, please send an application ASAP