Marketing Manager - Events

ICIS; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A global market intelligence firm is seeking a Marketing Manager to lead their event marketing strategy and execution. This role involves developing marketing plans to meet revenue targets, analyzing campaign effectiveness, and managing a team of marketing executives. The ideal candidate will possess strong project management and analytical skills, along with experience in event marketing and proficiency in tools like Salesforce and Eloqua. The position offers generous benefits including holidays and health coverage.

Benefits

Generous holiday allowance

Health screening and private medical benefits

Wellbeing programs

Life Assurance

Competitive pension scheme

Employee discounts

Qualifications

• Strong project management skills with stakeholder management experience.
• Proficient in writing and proofreading quality content.
• Experience with data analysis for marketing decision-making.

Responsibilities

• Develop a marketing strategy for events.
• Analyse and report on marketing campaign success.
• Oversee workload of marketing executives.

Skills

Project management skills

Copywriting

Marketing data analysis

Leadership

Adaptability

Event management

Tools

Salesforce

Eloqua

Job description

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About our Business

At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at https://www.icis.com/explore

About the Team

Our teams are fuelled by curiosity, relentlessly pursuing better customer outcomes. We're on a mission to deliver an unparalleled customer experience, excelling in communication. In a fast-paced environment, we thrive, embracing change with flexibility and composure under pressure. Our high-energy, self-motivated individuals are driven by a genuine desire to make a positive mark on our business. But that's not all we're creative problem solvers with an entrepreneurial spirit.

About the Role

As a Marketing Manager, you will be part of a small team responsible for planning and executing events. If you are an experienced Event Marketing professional with a track record of developing strategy, understanding your audience and delivering results, we invite you to join our team.

Responsibilities

• Develop a clear marketing strategy for our events that focuses on delegate and sponsorship revenue targets and aligns with our broader corporate vision.
• Analyse and report on the success of our campaigns and focus our resources effectively.
• Oversee the workload of two marketing executives and help coach and develop them.
• Champion data strategy to generate a constant flow of new and relevant contacts.
• Brief and allocate resources for the telesales team to drive bookings.
• Collaborate with internal and external designers on the design and production of marketing materials.
• Leverage value from the editorial and product management teams to drive content marketing initiatives.
• Utilize social networking channels innovatively to generate traffic and increase event awareness.

Requirements

• Excellent project management skills with the ability to work on multiple campaigns while managing stakeholders.
• Experience in creating messaging, writing high-quality copy, and proofing content.
• Proficient in analysing marketing data to draw insights for data-led, responsive decision-making.
• A natural leader who is also comfortable working at a fast pace and executing tasks.
• Adaptable and confident, open to trying new ideas and techniques.
• Experience with Salesforce and Eloqua or similar systems.
• Event experience in a conference, exhibition, or training environment is advantageous.

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Generous holiday allowance with the option to buy additional days
• Health screening, eye care vouchers and private medical benefits
• Wellbeing programs
• Life Assurance
• Access to a competitive contributory pension scheme
• Save As You Earn share option scheme
• Travel Season ticket loan
• Electric Vehicle Scheme
• Optional Dental Insurance
• Maternity, paternity and shared parental leave
• Employee Assistance Programme
• Access to emergency care for both the elderly and children
• CARES days, giving you time to support the charities and causes that matter to you
• Access to employee resource groups with dedicated time to volunteer
• Access to extensive learning and development resources
• Access to employee discounts scheme via Perks at Work