Marketing Manager - Events

Lipton Media; England; Hybrid; GBP 40,000 - 48,000; Full time

Job summary

A leading independent media events business seeks a talented Marketing Manager - Events to drive audience engagement for global conferences. This role focuses on executing effective marketing campaigns and requires 3+ years in B2B exhibition event marketing. Candidates must be creative and analytical, with a strong grasp of digital tools and budget management. Hybrid working available.

Benefits

Bonus

Excellent Benefits

Qualifications

• 3 years of B2B exhibition event marketing experience.
• Strong grasp of email marketing and digital advertising.
• Proven success in driving attendance to B2B conferences.
• Understanding of cost control and budget management.
• Creative and analytical, able to make data-informed decisions.

Responsibilities

• Manage and implement marketing campaigns for events.
• Build databases and set up email campaigns.
• Negotiate partnerships and manage budgets.
• Utilize CRM and marketing automation systems.

Skills

B2B exhibition event marketing

Email marketing

Digital advertising

CRM platforms

Copywriting

Education

Degree level education

Job description

Marketing Manager - Events

£40,000 - £48,000 + Bonus + Excellent Benefits

Hybrid Working

Surrey

Leading independent media events business seeks highly talented Events Marketing Manager to lead across their flagship Aviation portfolio.

The Events Marketing Manager will focus their work on driving audiences to their global conferences - Miami, Dubai, Mexico etc - scope for some travel too!

The Role: Marketing Manager - Events

The Event Marketing Manager role is to manage and implement the smooth and timely execution of marketing campaigns that create awareness and drive traffic to their events, generate visitor registrations, and generate leads for the sales team.

Activities include:

• Building databases, setting up email campaigns, scheduling social media posts, negotiating partnerships, building websites, creating campaign performance reports and more.
• Campaign planning, execution, and analysis Setting up email campaigns, planning social posts, reviewing performance to optimise campaigns
• Negotiating partnerships and relationship building with associations and media
• Budget management and cost-effective campaign planning to hit targets
• Data research and building, utilising their database and AI platforms to reach their target markets
• Becoming fully immersed in their CRM, AI and marketing automation systems, plus becoming an expert on Facebook, Google, and LinkedIn advertising

Experience Required:

• 3 years of B2B exhibition event marketing experience
• A strong grasp of email marketing, digital advertising and CRM platforms
• Proven success in driving attendance to b2b conferences
• Ideally educated to degree level
• Understanding of cost control and cost management
• Creative: looking for solutions, writing great copy, and briefing designers, team members and suppliers
• Analytical; be obsessive about data, understand segmentation and be able to analyse campaign performance to make data-informed decisions quickly
• Copywriting that sells, understands the role of different media and channels, and can bring their own expertise.