Marketing Manager Current Account Acquisition and Engagement

Barclays UK; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading financial services company is seeking a Marketing Manager for Current Account Acquisition & Engagement in London, Glasgow, or Northampton. This role involves developing and implementing marketing strategies that align with business objectives, managing stakeholder relationships, and overseeing the execution of marketing campaigns. Candidates should possess a qualification in Marketing, experience in data analysis, and strong skills in stakeholder management. This position offers a great opportunity to impact business outcomes significantly.

Qualifications

• Experience in receiving business briefs and translating them into marketing strategies.
• Ability to create, build, and manage end-to-end marketing campaigns.
• Skilled in analysing data and research to spot trends.

Responsibilities

• Develop and implement marketing strategies that align with business objectives.
• Collaborate with departments to achieve specific outcomes.
• Analyse data to optimize marketing strategies.

Skills

Stakeholder management

Data analysis

Cross-functional team collaboration

Risk management

Education

Qualification in Marketing

Tools

Data analytics tools

Job description

Join us as a Marketing Manager – Current Account Acquisition & Engagement. This is an exciting role where you will be business-facing day to day, partnering closely with current account business and product leads to turn demand and briefs into clear marketing strategies. You will develop marketing strategy and communication plans informed by research and insights, brief and manage creative agencies, oversee budgets, and collaborate with marketing growth experts to deliver campaigns. Owning the full journey from brief through execution to performance reporting, you will ensure activity delivers against business needs and drives measurable success.

To be successful as a Marketing Manager – Current Account Acquisition & Engagement, you should have:

• Experience in receiving business briefs and translating them into marketing strategies.
• Ability to create, build, and manage end-to-end marketing campaigns, including driving execution through cross-functional teams.
• Skilled in analysing data and research to spot trends, extract actionable marketing insights, and translate them into effective marketing strategies to deliver customer outcomes.
• Ownership of managing risk and strengthening controls in relation to the work done. Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Proven stakeholder management skills with the ability to influence at all levels.
• Understand key performance indicators and business metrics as well as what they measure, and able to define and measure goals against them. Uses measurement and performance to optimise activity and drive continuous improvement.

Some other highly valued skills may include:

• Experience of working in within financial services or a regulated environment.
• Qualification in Marketing.
• Omnichannel knowledge. Understanding of online and offline channels, and how to monitor, govern, and optimise their usage to maximise impact

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role will be based in London, Glasgow or Northampton.

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. \u0027Complex\u0027 information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.