Marketing Manager (Contractor)

NewDay; London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A prominent financial services company is looking for a Marketing Manager to lead the brand and B2C marketing strategy for their new product, Newpay. This role involves collaborating across teams to enhance brand positioning, manage campaigns, and ensure brand consistency across all customer touchpoints. The ideal candidate will have strong experience in digital marketing and brand management, alongside proficiency with collaborative tools. This position is hybrid, working between a London office and remotely.

Qualifications

• Experience in developing and delivering marketing plans.
• Handling relationships with third-party suppliers/agencies.
• Knowledge in digital channels and SEO.

Responsibilities

• Develop the Newpay brand proposition and identity.
• Collaborate on the rollout of the marketing strategy across all channels.
• Lead the delivery of owned channel campaign assets.

Skills

Brand Management

Campaign Management

Digital Marketing

SEO

Tools

Lucid

Figma

Jira

Job description

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Contractor, Fixed Term Contract Marketing London - Hybrid D

Marketing Manager (Contractor)

Marketing Manager (Contractor), Merchant Offering

Working at our iconic office in King’s Cross, London, and virtually via Microsoft Teams

Your new role at NewDay

As part of the Brand department in the Marketing Team, you will lead on delivering the brand & B2C marketing strategy for Newpay, a new embedded finance product with an exciting and bold growth agenda.

This is an opportunity to further evolve the brand & marketing strategy, as a generalist across brand positioning, content, retail channels, and website/SEO.

0-12 months you’ll

1. Further develop the Newpay brand proposition and identity, considering the needs of both retail partner (B2B) & consumer (B2C) audiences
2. Collaborate with the business to successfully roll out the Newpay brand strategy & value proposition across the E2E experience (including brand management)
3. Develop the Newpay marketing plan for owned channels (with a focus on website, SEO, and content), retail partner marketing opportunities (such as on-site promotion), as well as identifying opportunities to test paid digital activities to prove the value of brand marketing.
4. Lead and manage delivery of impactful owned channel campaign assets, working with Digital, Social & Content teams to deliver high quality creative customer & brand experiences.
5. Lead review of journeys developed for other new retail partners as needed, to ensure maximum brand consistency across all touchpoints.

What you’ll bring

We need knowledge, experience + expertise in:

1. Developing and delivering brand propositions & marketing plans, and handling 3rd parties (i.e., suppliers, agencies, etc.)
2. Campaign and channel management experience across the marketing mix, with a focus on brand building by leveraging digital, SEO & owned channels.
3. Experience working across various stages of a customer journey for a product.
4. Experience working with collaborative tools such as Lucid, Figma, and Jira.

And would love you to know or learn:

• Brand management
• How to work with retail partners
• How to navigate a regulated financial services industry, ideally BNPL or point-of-sale/embedded finance.

About NewDay

We help people move forward with credit and help our colleagues to move their careers forward too.

We use our highly flexible, scalable, and multi-product digital credit engine to power over million transactions every year. Our brands include Aqua, marbles, fluid and Bip. We partner with leading brands such as John Lewis, AO, Argos and DEKO.

Over 5 million UK customers are supported by our award-winning customer service.

At NewDay, we value all types of diversity. We’re an equal opportunity employer and believe that our differences create a vibrant, authentic working culture. We want all our colleagues to feel able to bring their whole selves to work. We don’t discriminate on the basis of age, physical or mental disability, gender reassignment, marriage and civil partnership, pregnancy and carer status, race (including colour, nationality, and ethnic or national origin), religion or belief, sex and sexual orientation. We make sure that every job is crafted to be inclusive and that people with disabilities or caring responsibilities can take part in the application and interview process. Tell us if you need accommodations: we’ll put reasonable adjustments in place to support you.

Our dynamic NewDay culture

We’re focused on what will drive impact in helping people move forward with credit. Our distinctive culture is geared to spark innovation and team working – with lots of open doors for development. Our customers can rely on us because we aim high, support each other, do the right thing and build for the future.

Where next? Let’s talk about this role – contact

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