Marketing Manager Continence Care Maternity Cover

Convatec; Liverpool City Region; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading medical solutions company in the UK seeks an experienced Marketing Manager for a maternity cover. You will lead the development of innovative marketing campaigns across channels and collaborate with various teams. The ideal candidate has strong healthcare expertise and at least 5 years in consumer marketing. This position offers a hybrid working model with a competitive salary.

Benefits

Competitive salary and benefits package

Hybrid role with work-life balance

Opportunity to lead strategic marketing

Qualifications

• At least 5 years of experience in consumer and/or HCP marketing.
• Proven experience in Direct-to-Consumer and digital marketing.
• Experience with budget management.

Responsibilities

• Lead the planning and execution of UKI marketing strategy.
• Manage campaigns across key customer channels.
• Work with data and analyze trends to drive segmentation.

Skills

Data-driven marketing

Strong healthcare expertise

Digital marketing knowledge

Organizational skills

Analytical skills

Education

Bachelor's degree in business or Marketing

Tools

CRM systems

Marketing automation platforms

Job description

About Convatec

Pioneering trusted medical solutions to improve the lives we touch : Convatec is a global medical products and technologies company focused on solutions for the management of chronic conditions with leading positions in Advanced Wound Care Ostomy Care Continence Care and Infusion Care. With more than 10000 colleagues we provide our products and services in around 90 countries united by a promise to be forever caring. Our solutions provide a range of benefits from infection prevention and protection of at-risk skin to improved patient outcomes and reduced care costs. Convatecs revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE : CTEC). To learn more please visit

About the role :

We are seeking a dynamic Marketing Manager to join our Continence Care franchise on a maternity cover basis (12 months). This is a pivotal role where you will lead the development and execution of innovative cross-channel marketing campaigns designed to :

• Drive new customer acquisition
• Increase up-sell and cross-sell opportunities
• Enhance customer engagement and retention

You will collaborate with specialists across Digital Social Email and Events leveraging your expertise in product marketing and management to deliver impactful results.

Working closely with a Customer Insight Analyst you will identify opportunities within key customer segments to optimize revenue through improved targeting messaging and positioning. Your ability to design actionable campaigns and understand the value of each channel in the marketing mix will be critical to success.

This is a highly cross-functional role partnering with Regional Business Managers Consumer Sales & Operations Field Sales and external agencies to ensure seamless execution and alignment across all initiatives.

Your Main Duties and Responsibilities

Lead planning and execution of UKI marketing strategy

Lead and directly manage the Digital Specialist and Sales & Marketing Specialist

Plan develop and execute campaigns across key customers (users Payers HCPs) channels that result in increased customer acquisition loyalty and conversion

Work with data and analyze trends to drive segmentation and enhance effectiveness of campaigns

Ensure quality and on-time execution of all campaigns and overall program performance

Lead new product launches to ensure brand awareness and sampling

Facilitate product training (internally)

Work closely with Global product teams to drive launch excellence of new product launches

Lead and execute Digital Marketing to align and maximize business and content strategies with all online and offline DtC campaigns

Engage and manage external resources including agencies and vendor partners

Continually identify new opportunities along the customer journey for greater optimization and business impact across both Convatec and Amcare Group business

Principal Contacts

Internal

Commercial Director CC

Finance

UKI National Care centre manager and marketing team (AmcareGroup)

Global Marketing

Medical Regulatory & Legal (collateral / communication) approval

Medical / Clinical Affairs

External

HCP Advocates and KOLS

User Influencer and Patient Advocates

Creative & Strategic Marketing Agencies

BAUN / ACP

Patient Associations

Digital Agencies

Publications

About you

The ideal candidate is a strategic data-driven marketer with strong healthcare expertise proven experience in Direct-to-Consumer and digital marketing and the ability to lead cross-functional teams to deliver impactful multi-channel campaigns.

Skills & Qualifications

Bachelors degree in business Marketing or related discipline

At least 5 years of experience in consumer and / or HCP marketing

A strong knowledge base of consumer sales operations and execution in a healthcare setting

A deep understanding of Digital Marketing to end users and use of platforms for PPC Social and Email marketing. Experience with marketing automation platforms and CRM systems

Ability to develop business plans and then manage the tactical execution with the designated team

Experience with budget management

Experience working collaboratively with 3rd party vendors

Experience working in high-performance teams in faced paced environment desired

Strong organizational interpersonal and analytical skills essential

Business plan development and tactical execution

Knowledge and analytical skills to understand the key levers within sales and marketing

Understanding of how processes and systems should be set up to best support high sales and marketing performance

Understanding of the dynamics of the UKI healthcare market and the key issues facing pharmaceutical and medical device manufacturers

Proficiency at developing and delivering business presentations

Excellent communication skills (both oral and written) with the ability to communicate across multiple functions and levels including senior leadership

Languages

English: Fluent in speaking writing and reading

Additional Languages are nice to have

Working Conditions

Hybrid working regular presence in the Runcorn office is required (typically one day per week on average) based on business needs. Convatec supports a flexible approach to office working.

What We Offer

Hybrid role with flexibility to support work-life balance

Competitive salary and benefits package

Opportunity to lead strategic marketing across multiple European markets

Collaborative and supportive culture

Direct impact on improving patient outcomes through innovative service delivery

Ready to join us

At Convatec were pioneering trusted medical solutions to improve the lives we touch. If youreready to make a real impact apply today and help us bring our Forever Caring promise to life.

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race religion creed color national origin nationality citizenship ancestry sex age marital status physical or mental disability affectional or sexual orientation gender identity military or veteran status genetic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives

Convatec is not accepting unsolicited resumes from agencies and / or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and / or search firm without a valid written and signed search agreement will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

Already a Convatec employee

If you are an active employee at Convatec please do not apply here. Go to the Career Worklet on your Workday home page and View Convatec Internal Career Site - Find Jobs. Thank you!

Employment Type: Full-Time

Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media text message email or phone call about recruitment at Convatec do not disclose any personal information or pay any fees whatsoever. If youre unsure please contact us at .