Marketing Manager (AO/Quals)

The Association of Accounting Technicians (AAT); London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A professional membership body in London seeks a Marketing Manager to develop and execute integrated marketing strategies. The role involves crafting data-driven campaigns and leading initiatives to enhance market presence. Ideal candidates will have a strong background in marketing strategy, analytics, and experience managing campaigns. This position offers a hybrid work model and comprehensive benefits including annual leave, health plans, and a pension scheme.

Benefits

Flexible working opportunities

25 days’ annual leave

Great pension scheme

Health cash plan

Regular wellbeing initiatives

Qualifications

• Strong knowledge of marketing strategy, digital channels, and content distribution.
• Proven experience in campaign management and managing agencies.
• Ability to craft compelling messaging and ensure brand alignment.

Responsibilities

• Develop and implement marketing strategies aligned with business goals.
• Plan and optimize multichannel marketing campaigns.
• Analyze marketing performance data to enhance ROI.

Skills

Marketing strategy

Campaign management

Analytics and data-driven decision-making

Stakeholder management

Budget management

Proactive approach

Tools

HubSpot

Microsoft Dynamics

Power BI

Job description

Overview

At AAT it’s our mission to make it possible for more people to experience the opportunities a career in finance brings, through our accessible qualifications and supportive community.

We are the UK’s leading qualification and professional membership body for vocational accountants. We pride ourselves on providing practical qualifications that meet the needs of both employers and employees, as well as products and services to support our members and customers throughout their careers.

Term: Permanent

Location: Hybrid working in place, with 1-2 days per week in our office in Canary Wharf.

What exactly will you be doing?

As a Marketing Manager, you will play a key role in developing and executing integrated marketing strategies that drive customer acquisition, retention, and commercial growth for AAT’s products and services. You will craft data-driven campaigns that resonate with AAT’s audiences, leveraging digital and traditional marketing channels to maximise brand engagement. Working collaboratively with internal teams and external agencies, you will lead initiatives that enhance AAT’s presence in the market and strengthen customer relationships.

Major objectives

Your major objectives will include:

• Develop and implement marketing strategies that align with AAT’s overall business goals.
• Plan, manage, and optimise multichannel marketing campaigns to drive brand awareness, student acquisition and engagement.
• Oversee go-to-market plans for new products, ensuring successful launches with measurable KPIs.
• Manage relationships with agencies and suppliers to develop quality content and campaigns.
• Analyse marketing performance data, providing insights and optimisations to enhance ROI.
• Collaborate with internal teams to ensure brand consistency and customer-focused messaging.
• Monitor market trends and competitor strategies, identifying opportunities for differentiation.

What are we looking for?

• Strong knowledge of marketing strategy, digital channels, and content distribution.
• Proven experience in campaign management and briefing/managing agencies.
• Expertise in analytics and data-driven decision-making using platforms such as HubSpot, Microsoft Dynamics, and Power BI.
• Excellent stakeholder management and leadership skills to guide junior marketing team members.
• Ability to craft compelling messaging and ensure alignment with AAT’s brand identity.
• Proficiency in managing budgets and optimising marketing spend for maximum impact.
• A proactive approach with a focus on continuous improvement and innovation.

Join our dynamic marketing team and help shape AAT’s presence in the industry. If you are passionate about strategic marketing and delivering impactful campaigns, we want to hear from you!

Benefits

At AAT we believe in treating our staff well and this is reflected in our wide-ranging benefits, which include:

• Hybrid working (1-2 days per week in our London office) and opportunities for further flexible working.
• 25 days’ annual leave, increasing one day per year up to a maximum of 30 days plus bank holidays.
• Great pension scheme, life assurance and critical illness cover.
• Health cash plan.
• Enhanced maternity and shared parental leave contributions of up to 6 months’ full pay depending on the length of service.
• Regular wellbeing initiatives.
• Cycle2Work scheme and much more.

Closing Date: The planned closing date for this role is 21 September 2025 at 17.00, however, we reserve the right to close the role earlier than planned.

Equity, Diversity & Inclusion

It’s an exciting time to join AAT and we would love you to join us on our journey. In 2023 we achieved one-star company status in the Best Companies survey and we have recently launched our strategy to 2030. We are committed to being an inclusive and welcoming place to work. We encourage applications from diverse candidates and make recruitment decisions based on skill and experience. We have a Diversity and Inclusion (D&I) Champions group, which leads on our D&I strategy and organise events to celebrate and raise awareness. We are a disability-confident committed employer and have signed up to the Race at Work Charter. We have also signed up for the Women in Finance Charter and in 2022 we exceeded our target for appointing females into senior positions.

Come and help us to make AAT an even better place to work!

Interested?

To apply please upload a copy of your CV and fill your application online.