Marketing Manager

First Recruitment Group; West Midlands; On-site; GBP 40,000 - 60,000; Full time

Job summary

A forward-thinking marketing institution in the West Midlands is seeking an experienced Marketing Manager for a contract role. You will lead multi-channel marketing initiatives, oversee campaign execution, and manage the Marketing Coordinator. This hands-on role demands strong marketing industry experience, excellent communication skills, and the ability to manage budgets and KPIs. The firm is committed to diversity and equal opportunities within its workforce.

Responsibilities

• Lead the planning, execution, and evaluation of integrated marketing campaigns across digital channels and traditional media.
• Direct line management of the Marketing Coordinator, ensuring high-quality outputs.
• Oversee content creation, SEO, and social media planning, collaborating with external agencies.
• Monitor KPIs and analyze campaign performance, managing budgets effectively.
• Conduct market and competitor research to inform targeting and messaging.

Skills

Marketing industry experience

Copywriting and content creation skills

Excellent collaboration and communication skills

Strong organisational and project management ability

Confident using marketing analytics and CRM tools

Familiarity with project management platforms

Flexible, resilient, proactive and adaptable

Degree educated

Telecoms industry experience

Education

Degree educated

Job description

Lead bold ideas. Drive real impact. Leave a lasting mark.

Our client is seeking an experienced Marketing Manager to join the team on a contract basis, supporting the delivery of high-impact marketing activity during a critical growth period. This is a hands‑on, fast‑paced opportunity to make an immediate difference within a respected and forward‑thinking institution.

The Marketing Manager plays a strategic role in leading and optimising multi‑channel marketing initiatives that align with commercial objectives, brand positioning and growth targets. You will oversee the planning, development and execution of both digital and traditional marketing campaigns while managing the day‑to‑day operations of the marketing function.

As Marketing Manager, you will also line‑manage the Marketing Coordinator, providing guidance, mentorship and performance oversight to ensure consistently high‑quality outputs and a collaborative, results‑driven team culture.

Key Responsibilities

Strategic Marketing & Campaign Delivery – The Marketing Manager will lead the planning, execution and evaluation of integrated marketing campaigns across digital channels (email, SEO, social, web) and traditional media (TV, radio, print), ensuring alignment with brand and commercial strategy and consistency across all messaging.

Team Leadership & Collaboration – This role includes direct line management of the Marketing Coordinator, acting as the main escalation point for operational issues while fostering a proactive and high‑performing environment.

Content, Digital & Communications – The successful Marketing Manager will oversee content creation, SEO, paid digital activity, social media planning, email marketing and PR activity, working closely with external agencies, suppliers and internal stakeholders across Sales, Customer Service, Onboarding and Business Intelligence.

Analytics, Budget & Continuous Improvement – You will monitor KPIs, analyse campaign performance, manage departmental budgets and use insight to drive continuous improvement and efficient use of resources.

Market Insight & Supplier Management – You will conduct market and competitor research to inform targeting and messaging, while coordinating external vendors and creative partners to ensure timely and accurate campaign delivery.

Person Specification

• Marketing industry experience
• Copywriting and content creation skills
• Excellent collaboration and communication skills
• Strong organisational and project management ability
• Confident using marketing analytics and CRM tools
• Familiarity with project management platforms
• Flexible, resilient, proactive and adaptable
• Degree educated
• Telecoms industry experience

Apply now if you’re a Marketing Manager ready to bring energy, expertise and momentum to a rewarding role with a fantastic client!

As part of putting people first, we strive to be an equal opportunities employer and we are always looking to increase the diversity of our workforce, working closely with our clients to ensure everyone is included.