Marketing Manager

2M Employment Solutions Limited; Reading; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading recruitment consultancy is seeking a Marketing Manager to shape and drive marketing strategies that fuel customer growth and revenue. You will lead multi-channel campaigns, enhance brand presence, and manage the prospect journey. Ideal candidates should have a strong background in B2B or technology marketing, experience in lead generation, and proficiency in digital marketing tools. This role offers a competitive salary and a flexible working model.

Benefits

25 days of holiday + bank holidays

Birthday day off

Extra weeks of holiday after wedding

Qualifications

• Experience in acquisition or lead generation in B2B or technology environments.
• Proven track record of designing multi-channel campaigns.
• Strong understanding of nurture-based campaigns and demand generation.

Responsibilities

• Develop and execute acquisition marketing strategies.
• Own and optimize the prospect journey.
• Produce reports on campaign performance for leadership.

Skills

Acquisition marketing

Lead generation

Multi-channel campaigns

Digital marketing

CRM tools

Project management

Tools

Marketing automation tools

Analytics tools

Job description

Marketing Manager

Location: Reading or Exeter based – 3 days per week in office, 2 days from home

Salary: Competitive

We’re Citation Group – a group of businesses on a mission to make life easier for small and medium‑sized companies. We’re committed to supporting clients in a fast‑paced environment and building a culture where everyone is valued and encouraged to bring their best selves to work.

Purpose of the role

As the Marketing Manager you will shape and drive bold marketing strategies that fuel new customer growth and boost revenue across our verification business. You’ll lead powerful lead‑generation campaigns, elevate brand presence and optimise the entire prospect journey through innovative multi‑channel and digital marketing initiatives.

What you will do

Acquisition Strategy & Planning

• Develop and execute acquisition marketing strategies aligned with business and group objectives.
• Design and deliver integrated campaigns that generate high‑quality leads and drive online sales.
• Build growth and brand plans leveraging all relevant channels, including PPC, SEO, SEM, social, email, direct mail, influencer, referral, webinars, surveys, and events.
• Collaborate with central marketing teams to ensure timely, on‑budget delivery of campaigns and initiatives.
• Manage and optimise budgets for sales and marketing activity across both businesses, ensuring effective allocation of resources.

Digital Marketing & Prospect Journey

• Own and optimise the prospect journey, ensuring effective nurturing and engagement throughout the funnel.
• Act as custodian for the website, driving content creation, conversion‑rate optimisation and development initiatives.
• Monitor and adjust campaign performance using analytics and KPIs to maximise ROI and marketing effectiveness.

Reporting & Analytics

• Produce regular reports on campaign performance, channel effectiveness, and ROI for presentation to the Sales & Marketing Director.
• Conduct market analysis to identify trends, opportunities, and emerging digital strategies to support revenue growth.
• Utilise marketing automation and analytics tools to measure, report and optimise marketing activity.

Stakeholder Management & Collaboration

• Manage and develop relationships with internal stakeholders and external partners to support delivery of objectives.
• Collaborate with marketing colleagues to integrate strategies and share best practices across channels.

Qualities we are looking for

• Experience in acquisition, lead generation, or e‑commerce marketing within B2B or technology environments.
• Proven track record of designing and delivering multi‑channel campaigns that drive measurable growth.
• Strong understanding of digital marketing approaches, including nurture‑based campaigns, marketing automation and demand generation.
• Proficient in using CRM, marketing automation and analytics tools to execute and measure campaigns.
• Excellent project‑management skills with the ability to manage multiple priorities in a fast‑paced environment.

Ideal profile

• Strategic, commercially focused communicator with clear, compelling written and verbal skills.
• Positive, adaptable and proactive, thriving in a dynamic environment.
• Analytical and data‑driven, using insight to guide decisions and improve results.
• Collaborative and influential, able to build trusted relationships at all levels.
• Professional, ethical and aligned with the values and behaviours of the Citation Group.

Benefits

• 25 days of holiday + bank holidays.
• Birthday day off.
• Extra weeks of holiday after wedding.