Marketing Manager

GPW Recruitment; Oldham; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A manufacturing and design company in Oldham is seeking a Marketing Manager to lead their marketing strategy. This hands-on role involves managing external agencies, overseeing brand communications, and collaborating closely with sales to support new business outreach. Ideal candidates should have experience in B2B marketing and a creative approach. The role offers a competitive salary between £30,000 and £40,000 per year along with other benefits, including flexible working hours.

Benefits

Bonus

22 days holiday + Bank Holidays

Quarterly incentives

Qualifications

• Experience in leading marketing strategy across various platforms.
• Strong background in collaborative partner management.
• Ability to write SEO-optimized content.

Responsibilities

• Lead marketing strategy across brand, digital, content and demand generation.
• Manage external agencies and freelancers.
• Act as brand guardian for all communications.
• Own website and content assets, collaborating with technical partners.
• Oversee CRM alignment between sales and marketing activities.

Skills

Leadership

Marketing strategy

Creativity

Content creation

B2B outreach

Data analysis

Job description

Overview

Marketing Manager required for a successful and established specialist design led manufacturing business based in Oldham. The company manufactures a range of bespoke niche products into retail spaces. It is a people focused Investors in People Platinum Award organisation, demonstrating a commitment to supporting staff development.

The Marketing Manager is a generalist role with end-to-end ownership of the marketing function. The role sets the strategic direction for marketing, while remaining hands-on with execution. A more creative approach is preferred. It would be a bonus if an account manager has manufacturing, retail or design background rather than hard sales skills.

Key responsibilities

• Leading marketing strategy across brand, digital, content and demand generation
• Managing and directing external agencies and freelancers
• Acting as the brand guardian across all external/internal communications
• Ensuring all publicly visible material (website, content, campaigns, outreach or messaging) sits within this remit
• Owning the website and all content assets, working with developers and technical partners, and collaborating with SEO partners to execute activity, including writing SEO-optimised content
• Working closely with the sales team to deliver targeted B2B outreach and prospect nurturing to support new business
• Owning CRM, aligning sales and marketing activity, overseeing data and workflows, and reporting monthly performance and insights to the senior leadership team
• Budget management, prioritisation and ROI tracking

Role context

This is a strategic, commercially minded marketing role that combines leadership, partner management and hands-on delivery. It is ideal for a confident generalist who can set direction, champion the brand and execute when required. You will inherit established brand guidelines, a new optimised website, functioning CRM, reporting structure and active marketing channels, with scope to develop them over time.

Location and hours

Based in the office 4 days with 1 day working from home. Working hours are 37.5 per week with flexi-time:

• Start between 8:00 and 9:15
• Finish between 16:00 and 17:15
• Full hours expected each day; Friday follows the same pattern

Salary and benefits

• Base salary £30,000 – £40,000 pa (dependent on experience)
• Bonus
• 22 days holiday + Bank Holidays
• Quarterly incentives
• RR Scheme

How to apply

To apply for the role of Account Manager, please click apply now