Marketing Manager

Howard Kennedy; London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A prominent law firm in London is seeking a proactive Marketing Manager to shape its integrated marketing strategy. The successful candidate will lead multi-channel campaigns, manage the firm's digital marketing strategy, and ensure compliance with brand guidelines. This role requires strong digital expertise and excellent stakeholder management skills, ideal for someone with a background in professional services marketing.

Qualifications

• Proven experience in marketing within professional services or an agency environment.
• Extensive digital knowledge and experience.
• Strong understanding of performance marketing and digital analytics.

Responsibilities

• Support the head of MarComms in developing integrated marketing strategies.
• Lead multi-channel campaigns for effective audience reach.
• Define and lead the firm’s digital marketing strategy.

Skills

Proactive mindset

Digital marketing expertise

Stakeholder management

Analytical skills

Campaign management

Tools

Google Analytics

CRM systems

SEO tools

Job description

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We are seeking a proactive and strategic Marketing Manager to play a pivotal role in shaping and delivering our integrated marketing strategy. This is an integral role with both strategic influence and hands-on delivery, blending stellar digital expertise with brand knowledge and campaign experience. You will work closely with partners, fee earners and the wider business development & marketing team to drive brand visibility and enhance the firm's reputation supporting the successful execution of our firm and BD & Marketing strategy.

Role responsibility

In this interesting and varied role, you will be across:

• Support the head of MarComms in developing and implementing integrated marketing strategies aligned with firm's objectives and business development plans, particularly from a digital perspective
• Collaborate with partners, fee earners, and the wider BD team, supported by Communications and Marketing Executives, to create insight-led, measurable campaigns
• Lead multi-channel campaign planning integrating traditional marketing, and digital channels to reach target audiences effectively
• Direct performance driven campaigns using a test-and-learn approach (including A/B testing), optimising for measurable ROI
• Own the firm-wide content calendar, aligning topics with business development priorities and market opportunities to ensure timely, relevant, and coordinated output across all channels
• Conduct market research using insights to guide campaign development, strategic messaging, and thought leadership initiatives

Digital & Data

• Define and lead the firm’s digital marketing strategy across all channels, ensuring alignment with firm goals, supported by the Digital Marketing Executive
• Develop and maintain a digital roadmap aligned with firm strategy, identifying opportunities for innovation, automation, and emerging technologies
• Embed digital best practice, leveraging SEO, paid media campaigns and social media to maximise reach, engagement, and conversion
• Use analytics tools (Google Analytics, Siteimprove, LinkedIn Analytics, and CRM data) to report on performance, generate insights, and inform strategic decision-making
• Lead website strategy as a business development and client engagement tool, overseeing UX, content hierarchy, SEO, and conversion optimisation
• Lead the end-to-end website replacement project, overseeing strategy, stakeholder engagement, UX design, content migration, SEO, and technical implementation to deliver a high-performing website that engages visitors and provides an experience of our firm that reflects our brand
• Champion digital innovation by piloting emerging tools, platforms, and techniques
• Lead digital capability-building across the firm through training, best practice, and knowledge sharing
• Manage the relationship with our digital agency ensuring they work as an extension of our in-house team
• Provide guidance to existing team members, help to foster a culture of creativity, collaboration, and innovation, while empowering them to act as strategic advisors
• Work closely with cross functional business services team to ensure marketing activity supports wider firm initiatives
• With support from IT, own the marketing technology stack, including Passle, analytics tools, and integrations
• Design and deliver training programmes for lawyers and fee earners on LinkedIn, employee advocacy, and best practice digital engagement

Governance & Brand Compliance

• Ensure all marketing activity adheres to brand guidelines, regulatory standards, and internal governance policies
• Collaborate with risk, IT and cyber team where necessary to maintain consistency, compliance, and integrity across digital channels

About you

Ideally you will be able to demonstrate;

• Proven experience in marketing within professional services or an agency environment
• Extensive digital knowledge and experience
• Strong understanding of performance marketing, digital analytics, and user experience principles
• Excellent stakeholder management and communication skills