Marketing Manager

Career Moves Group; London; On-site; GBP 48,000; Full time

Job summary

A leading company is seeking a Marketing Manager for a 12-month contract in London. This role focuses on driving user research and market analysis, developing go-to-market strategies, and leading marketing campaigns. The ideal candidate will have a robust background in brand management, data analysis, and strategic planning, influencing product development and driving user engagement.

Qualifications

• Strong background in brand management with a focus on product positioning.
• Experience in client management and strategic planning.
• Proficiency in data analysis and consumer insights.

Responsibilities

• Lead user research and market analysis to inform product decisions.
• Create and implement product marketing content and brand messaging.
• Manage projects including resource allocation and stakeholder alignment.

Skills

Brand management

Campaign execution

Product positioning

Data analysis

Consumer behavior insights

Storytelling using data

Stakeholder influencing

Situational leadership

Job description

Marketing Manager

Location: London, UK
Length: 12 Months, 28/07/2025 – 27/07/2026
Rate: £48.98 p/h (Inside IR35)
Hours: Normal Business hours

Role Summary:

This is a Marketing Manager role responsible for driving user research, market analysis, and strategic marketing to influence product and feature development. The candidate will work cross-functionally to define user journeys, develop go-to-market strategies, and lead campaigns, while serving as a subject matter expert on client products and branding.

Key Responsibilities:

• Lead user research, market analysis, and insights to inform business and product decisions.
• Define and optimize user journeys and lifecycle strategies.
• Develop and execute marketing strategies, including go-to-market plans and integrated campaigns.
• Drive user growth, engagement, and adoption of new and existing features.
• Manage projects, including resource allocation, scoping, and stakeholder alignment.
• Create and implement product marketing content, brand positioning, and messaging strategies.
• Collaborate across teams to ensure inclusive, user-centered, and data-driven product development.
• Act as a mentor, leader, and trusted advisor, influencing internal and external partners.

Skills & Expertise Required:

• Strong background in brand management, campaign execution, and product positioning.
• Experience in client/partner management, strategic planning, and market segmentation.
• Proficiency in data analysis, consumer behavior insights, and storytelling using data.
• Deep knowledge of industry trends, client products, and marketing tools.
• Ability to influence senior stakeholders, lead teams, and build inclusive work cultures.
• Ability to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign.
• Product positioning: Ability to articulate key messages, features, and benefits to the target audience.
• Situational leadership: Ability to interact confidently, clearly, and respectfully with others, especially senior leaders, to present/defend/clarify concerns or issues regarding an existing project, program, or solution. This includes effectively addressing difficult questions, handling pushback from high-level audiences, and maintaining professionalism in high-pressure situations.