Marketing Manager

Lucy Walker Recruitment; Leeds; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading recruitment agency in Leeds is looking for a Marketing Manager who is digitally fluent and creatively driven. In this high-impact role, you will oversee marketing operations and strategies to enhance customer engagement and retention. The ideal candidate has 3–5 years of B2B marketing experience and strong organisational skills. This position involves collaborating with sales teams and developing marketing content tailored to various channels.

Qualifications

• 3–5 years minimum experience in marketing or related fields.
• Proficient in multichannel marketing strategies.
• Strong understanding of social media best practices.

Responsibilities

• Oversee day-to-day marketing operations.
• Develop marketing collateral and sales materials.
• Conduct market research to inform strategy.

Skills

B2B marketing experience

Content-driven strategies

Stakeholder engagement

Organisational skills

Copywriting and editing

Education

BA/BSc degree or equivalent

Tools

HubSpot

CRM tools

Job description

We are seeking a digitally fluent, creatively driven and commercially astute Marketing Manager to support a well-established marketing function and team. This is a hands‑on, high‑impact role where strategic thinking meets executional excellence.

Customer success is equally important. You will champion customers internally, ensuring they remain happy, successful and engaged. You will design initiatives to increase lifetime value, strengthen retention, drive cross‑sell opportunities and ensure customer insight shapes our decision‑making across the business.

If you have proven B2B marketing experience–particularly in inbound and content-driven strategies, please send us your CV today.

Key Responsibilities

• Oversee day‑to‑day marketing operations, including communications planning and campaign calendar management.
• Attract, nurture and convert prospects–partnering closely with sales to turn leads into loyal customers.
• Develop marketing collateral and sales enablement materials for prospecting, pitches and presentations.
• Produce original, insightful and shareable content tailored to specific audiences and channels to increase brand awareness and authority.
• Engage and educate existing customers through newsletters, content, social channels and regular feedback monitoring.
• Conduct market and competitor research to inform strategy and refine execution.
• Report regularly on KPIs, analysing performance and iterating based on insights to improve outcomes continuously.
• Lead, coach and develop a team of two marketing specialists

Requirements

• BA/BSc degree or equivalent experience in marketing, sales, communications or related fields (3–5 years minimum).
• Strong organisational and time‑management skills; able to operate independently across multiple projects.
• Broad, multichannel marketing experience across content, social media, email, communications, PPC and SEO.
• Confident and persuasive, capable of engaging stakeholders at all levels.
• Outstanding copywriting and editing skills with the ability to adapt tone and style across content types.
• Active personal presence on social media with strong understanding of channel best practices.
• Proficient with HubSpot or similar CRM and marketing automation tools.
• CIM or industry‑recognised qualification (preferred).

Note: Due to high volume applications, unfortunately we are unable to give feedback to all individuals. If you have not heard back within 7 days, please assume that you have not been successful for the role you have applied for.