Marketing Manager

Fine Cut Group; Lancing; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading family-owned SME in Lancing seeks a dynamic Marketing Manager to create and deploy marketing strategies across its brands. This hands-on role involves managing multi-channel campaigns and leading the in-house marketing team. The ideal candidate will have over 5 years of digital marketing experience, strong copywriting skills, and a proven record of delivering measurable results in B2B or e-commerce settings. You will work closely with brand managers to enhance brand visibility and drive growth.

Qualifications

• 5+ years in digital marketing roles with campaign management experience.
• Experience in B2B and/or e-commerce with measurable ROI.
• Ability to work autonomously and make data-driven decisions.

Responsibilities

• Develop and implement marketing strategies for all brands.
• Manage and improve digital presence including websites.
• Oversee PPC and SEO campaigns.

Skills

Digital marketing experience

Campaign management

SEO best practices

Google Ads proficiency

Copywriting and editing

Data-driven decision making

Tools

Google Analytics (GA4)

WordPress

Email marketing platforms

Job description

MARKETING MANAGER

The Company

Fine Cut Group is a family‑owned SME home to 6 distinct brands. Each brand requires its own unique personality and strategy. These brands are : Fine Cut, Dragonfly Rally, Attach A Tag, P&S Engraving, Orbit Print & Label Giant.

Fine Cut operates under one roof with an eclectic mix of state‑of‑the‑art print, laser marking and engraving technology, all serving our core offering of “industrial graphics”.

The company serves a range of industries from aerospace, medical and bespoke branded products to custom rally plates and personalised name tags.

We are now investing in building an in‑house marketing function to match the ambition of the group.

The Role

This is a hands‑on Marketing Manager role with a clear brief : act as our in‑house marketing agency, prove what effective marketing can deliver, and then build the team around you as results grow.

You will own the day‑to‑day marketing for all brands. Planning, executing and measuring campaigns across digital channels whilst setting out the roadmap for how the Fine Cut marketing department should evolve over the next 3‑5 years.

Early on you will “wear all the hats”; strategy, PPC, SEO, content, email, social, and more. Whilst this role is the first part of the departments inception, you will work closely with :

• Operations Manager who oversees the current business strategy & marketing of the brands.
• A colleague dedicated on content writing for 2 days per week for Attach A Tag
• Another colleague building our e‑mail campaigns.

Unlike many agency roles, you will have direct control of our websites and channels and the ability to implement changes quickly, without layers of client sign‑off.

Once you have delivered clear, measurable progress, you will help build the marketing team by defining roles, hiring specialists and refining processes so that marketing becomes a reliable growth engine for the Fine Cut Group.

Your Role

Including but not limited to :

• Create and deploy the marketing strategy and annual plans for each brand, aligned to commercial targets.
• Run our in‑house “agency” P&L : plan and allocate marketing budget, forecast expected returns, and report performance.
• Manage and improve all websites, landing pages and online stores.
• Manage PPC and paid social campaigns (Google Ads, Meta, etc)
• Oversee SEO : on‑page optimisation, content briefs and link‑earning activity.
• Direct the part‑time content writer to produce blogs, guides, case studies and product content that support organic and paid activity.
• Lead the creation of media assets, including photos and videos.
• Define and track core KPIs across brands (traffic, leads, e‑commerce conversion, CPA, ROAS, CLV etc.), using tools such as GA4 and Looker Studio.
• Present regular performance updates and recommendations to the leadership team.
• Build and manage relationships with any external agencies or freelancers, ensuring they are accountable to clear targets.
• Champion the brand standards and tone of voice for each of the six brands, ensuring consistency across all touchpoints.

You will be based at our Lancing, West Sussex facility.

Required skills

• 5+ years’ experience in a digital‑first marketing role (agency or in‑house), including at least 2 years managing campaigns end‑to‑end.
• Proven track record of planning and running multi‑channel campaigns that delivered measurable ROI (ideally in B2B and / or e‑commerce).
• Solid hands‑on experience with Google Ads and / or other paid media platforms, SEO best practice and keyword / content strategy, Email marketing platforms and basic automation, Web CMS platforms (e.g. WordPress, Shopify, Magento or similar), and Analytics tools (GA4 as a minimum)
• Comfortable working autonomously, prioritising workload and making data‑led decisions without constant direction.
• Strong copywriting and editing skills for web, email and social.
• Ability to brief and direct designers, photographers and videographers, with an eye for brand and visual consistency.
• Commercial mindset; able to think in terms of pipeline, margins, CPA, ROAS and lifetime value, not just “campaigns”.
• Experience managing or mentoring others (formally or informally) and a clear appetite to build and lead a small team.
• Excellent communication skills and the confidence to challenge and influence senior stakeholders.

Desirable

• Experience in manufacturing, print, industrial products or trade / SME markets.
• Experience running marketing for multiple brands simultaneously.
• Familiarity with marketplaces (e.g. Amazon) and lead‑gen funnels.
• Basic design skills (e.g. Canva / Adobe CC) and / or basic video editing.
• Experience working within an agency and wanting to move into an owner‑managed, fast‑moving environment with fewer layers of approval