Marketing Manager

IC Training Centre; Ilford; On-site; GBP 60,000 - 80,000; Full time

Job summary

A local educational institution in Ilford is looking for an experienced Marketing Manager to develop and implement effective marketing strategies. The candidate will manage digital campaigns, create engaging content, and build community partnerships. Ideal applicants will have proven experience in marketing, strong digital skills, and a passion for education. A supportive work environment with competitive salary and career development opportunities await.

Benefits

Competitive salary

Career development opportunities

Supportive working environment

Qualifications

• Proven experience as a Marketing Manager, preferably in education or training.
• Strong knowledge of digital marketing tools and analytics.
• Excellent communication and copywriting skills.

Responsibilities

• Develop and implement a comprehensive marketing strategy.
• Plan and manage digital marketing campaigns.
• Create engaging content to promote courses.

Skills

Digital marketing tools

Communication skills

Project management

Creative thinking

Tools

Google Ads

Meta Ads

SEO

Email automation

Analytics tools

Job description

Responsibilities

• Develop and implement a comprehensive marketing strategy to promote IC Training's courses and services.
• Plan and manage digital marketing campaigns across social media, email, website, and paid advertising platforms.
• Create engaging content (blogs, social posts, newsletters, videos) to build brand awareness and attract learners.
• Analyse marketing performance metrics, track ROI, and adjust strategies accordingly.
• Build partnerships with local organisations, schools, and community groups to expand reach.
• Manage the company's website and ensure content is up to date and SEO-optimised.
• Coordinate events, open days, and community engagement initiatives to promote our training programmes.
• Oversee marketing budget and ensure cost-effective campaigns.
• Work closely with internal teams to align marketing with business goals

Qualifications

• Proven experience as a Marketing Manager (preferably in education, training, or a related sector).
• Strong knowledge of digital marketing tools (Google Ads, Meta Ads, SEO, email automation, analytics).
• Excellent communication and copywriting skills.
• Creative thinker with the ability to design campaigns that engage and convert.
• Strong project management and organisational skills.
• Ability to work both independently and as part of a team.
• Knowledge of the local Ilford community and training/education sector is a plus.

Other

Disability Confident: A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to .

• Competitive salary (based on experience).
• Opportunity to make a meaningful impact in the education and training sector.
• Supportive and collaborative working environment.
• Career development and training opportunities.