Marketing Manager

Pure Staff Ltd; Harlow; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading marketing firm in the UK seeks a Marketing Manager to develop annual marketing plans for both B2B and B2C channels. This role involves managing 360° marketing campaigns, overseeing content development, and budgeting. The ideal candidate has over 4 years of experience in marketing, particularly in the FMCG or food & drink sectors, with strong skills in digital marketing tools. This is an office-based position from Monday to Friday.

Qualifications

• 4+ years experience in a marketing role, ideally within FMCG or food & drink sectors.
• Proven track record of campaign delivery and brand growth.
• Knowledge of ethnic foods or world cuisines is highly desirable.

Responsibilities

• Develop and deliver annual marketing plans for B2B and B2C.
• Plan and execute 360° marketing campaigns including trade promotions.
• Manage marketing budgets and track KPIs.

Skills

Campaign delivery

Brand growth

Strong communication

Project management

Digital marketing tools

Tools

Meta

Google Ads

Mailchimp

Canva

Job description

Responsibilities

• Develop and deliver annual marketing plans to support company objectives across B2B and B2C channels.
• Lead brand development and positioning initiatives for key owned and distributed brands.
• Analyse market trends and competitor activity to identify new opportunities.

Campaign Management

• Plan and execute 360° marketing campaigns including trade promotions, digital media, PR, and experiential.
• Oversee content development for websites, social media, newsletters, packaging, and POS.
• Manage agency relationships and creative partners to ensure timely, high-quality output.

Trade & Retail Marketing

• Work closely with the sales team to develop trade marketing materials, promotional calendars, and seasonal activations.
• Coordinate brand presence at trade shows, retail events, and food festivals.
• Support new product launches with compelling toolkits and sell-in presentations.

Budgeting & Reporting

• Manage marketing budgets, ensuring ROI through data-driven planning.
• Track KPIs and performance metrics across campaigns and channels.
• Present insights and recommendations to internal stakeholders and brand partners.

Attributes

• 4+ years experience in a marketing role, ideally within FMCG or food & drink sectors.
• Proven track record of campaign delivery and brand growth.
• Strong communication and project management skills.
• Proficient in digital marketing tools and platforms (e.g. Meta, Google Ads, Mailchimp, Canva).
• Knowledge of ethnic foods or world cuisines is highly desirable.
• Self-starter with a collaborative mindset and attention to detail.

Of note, this role is office based Mon-Friday.