Marketing Manager

GWI; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global data company is seeking a Marketing Manager to lead the go-to-market strategy for the Mid-Market segment. This role involves executing inbound marketing initiatives to acquire new business and optimize campaigns for measurable results. Candidates should have strong skills in business development and customer service. This full-time position is hybrid, allowing flexible work arrangements. The company offers a supportive culture with various benefits, including health plans and career growth opportunities.

Benefits

25 days annual leave

Health cash plan

Competitive salary

Flexitime

Career growth opportunities

Qualifications

• Demonstrated experience in executing go-to-market strategies.
• Ability to optimize campaigns through data-driven decision-making.
• Experience with collaboration across teams.

Responsibilities

• Execute go-to-market strategy for Mid-Market segment.
• Run inbound-first marketing engine to capture demand.
• Track and report on inbound funnel performance.

Skills

Business Development

Customer Service

Market Research

Customer Relationship

Job description

Location : London

Office requirement : Hybrid - 2 days per week Monday and Wednesday

Employment type : Permanent

As our Marketing Manager you’ll :

Take ownership of executing the go-to-market strategy for GWI’s Mid‑Market segment focusing on new business acquisition and expansion across companies with up to 500 employees.

You’ll run an inbound‑first marketing engine building and optimizing digital campaigns, content and programs that capture demand and convert it into qualified pipeline. This role is highly collaborative working with Product Marketing, SDRs and channel specialists to ensure Mid‑Market campaigns are targeted, measurable and aligned to commercial goals.

What do I need to bring with me

You’ll need to be able to demonstrate the core skills this role requires. Here’s what the team will be looking for in you :

1. Mid‑Market Marketing Execution

• Deliver integrated inbound campaigns across digital content, paid media and events that drive qualified pipeline and self‑serve acquisition for Mid‑Market.
• Apply segmentation and persona insights from Product Marketing to craft programs tailored to Mid‑Market buyer needs.
• Optimize campaigns for conversion through testing, iteration and data‑driven decision‑making.
• Partner with events leads in the UK and US to identify relevant Mid‑Market events and ensure they are integrated into campaign activity (tactical execution remains with the events team).

2. Collaboration & Enablement

• Work closely with SDRs to ensure inbound leads are qualified, routed and acted upon effectively supporting pipeline acceleration.
• Collaborate with Performance Marketing, Lifecycle and Content teams to deliver campaigns that span multiple channels and stages of the funnel.
• Partner with sales teams to provide insights, tools and narratives that help convert Mid‑Market opportunities into revenue.

3. Impact Measurement & Commercial Alignment

• Track and report on inbound funnel performance including pipeline contribution, conversion rates and ROI.
• Partner with Marketing Operations to optimize lead flow attribution and campaign performance reporting.
• Continuously refine campaigns to improve efficiency, scalability and revenue impact.

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way) and show respect (to everyone at every level all the time). Those are our values and they’re a big part of what we’re looking for in you.

Why Join Us

• Run the inbound growth engine for one of GWI’s most dynamic and scalable customer segments.
• Develop expertise in high‑velocity SaaS marketing driving measurable commercial outcomes.
• Be part of a mission‑driven customer‑first culture that values curiosity, collaboration and measurable results.

What We Offer

At GWI you’ll find meaningful work, visible impact and a culture that empowers you to do your best. Our package includes :

• Time to recharge 25 days annual leave plus office closures over the holidays.
• Health & wellbeing—Health cash plan, enhanced family benefits, carer days and mental health support.
• Financial benefits—Competitive salary, 4% pension matching and recognition programs that celebrate success.
• Flexibility & balance—Flexitime, early Friday finishes, hybrid and remote options plus a work‑from‑home budget.
• Career growth—Accredited learning, leadership development and global career mobility.
• Community & impact—DE&I initiatives, volunteering opportunities, donation matching and payroll giving.

Diversity, Equity & Inclusion

We take DE&I seriously. Not only is it obviously the right thing to do it’s also the bedrock of our value of show respect and at the heart of our company culture.

We’re a global data business so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business, why we strive to make our offices – and our teams – as diverse as our data. Want to know more? Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.

The point is GWI is a place where you can genuinely feel at home, express yourself and make your mark – whoever you are.

As a Disability Confident employer we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process. We also encourage individuals from all backgrounds including those from underrepresented and marginalized communities to join our team.

Required Experience

Manager

Key Skills

Business Development, Customer Service, Apache, Market Research, Customer Relationship

Employment Type : Full Time

Experience : years

Vacancy : 1