Marketing Manager

Infosys; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading global business process management firm is seeking a Marketing Manager in London to oversee and coordinate marketing campaigns across various channels. The ideal candidate will possess strong project management skills and a deep understanding of marketing strategies and analytics. Responsibilities include budget management, performance analysis, stakeholder communication, and conducting market research to inform strategies. The role offers a dynamic work environment with opportunities for collaborative execution of marketing initiatives.

Qualifications

• Strong project management skills required.
• Deep understanding of marketing strategies and analytics needed.
• Experience in managing campaigns and budgets.

Responsibilities

• Oversee and coordinate marketing campaigns.
• Lead planning and execution of campaigns.
• Analyze campaign performance and provide insights.
• Ensure compliance with industry regulations.
• Develop strategic programmes to support pipeline targets.

Skills

Project management skills

Understanding of marketing strategies

Analytical skills

Budget management

Job description

Job Description

About Infosys BPM Ltd:

Infosys BPM, the business process management subsidiary of Infosys, provides end-to-end transformative services for its clients across the globe. The company’s integrated IT and BPM solutions approach enables it to unlock business value across industries and service lines, and address business challenges for its clients. Utilizing innovative business excellence frameworks, ongoing productivity improvements, process reengineering, automation, and cutting‑edge technology platforms, Infosys BPM enables its clients to achieve their cost reduction objectives, improve process efficiencies, enhance effectiveness, and deliver superior customer experience. We have 32 delivery centres in 14 countries spread across 6 continents, with 35,915+ employees from over 80+ nationalities, as of June 2018.

Marketing Manager Role

• Oversee and coordinate the execution of marketing campaigns across various channels.
• The ideal candidate will possess strong project‑management skills and a deep understanding of marketing strategies and analytics.
• Campaign planning and execution: Lead the planning, execution, and optimisation of marketing campaigns to achieve business objectives.
• Cross‑functional collaboration: Work closely with product, sales, creative, and digital teams to ensure cohesive campaign execution and alignment with brand strategy.
• Budget management: Develop and manage the marketing campaign budget, ensuring cost‑effectiveness and maximum ROI.
• Performance analysis: Monitor and analyse campaign performance metrics, providing insights and recommendations for future campaigns.
• Stakeholder communication: Serve as the primary point of contact for stakeholders, providing regular updates on campaign progress and performance.
• Market research: Conduct market research to identify trends and opportunities that inform campaign strategies.
• Compliance and best practices: Ensure all campaigns comply with industry regulations and best practices.
• Working alongside the local sales and marketing teams, develop, plan and execute strategic and integrated programmes to support pipeline targets aligned to budget allocation.
• Manage end‑to‑end activities from conception through to follow‑up, tracking and reporting including digital marketing, demand generation, campaigns, sales prospecting programmes, virtual and in‑person field events, third‑party tradeshows and conferences.
• Plan and drive audience acquisition through various channels, including marketing direct, regional sales, partners, SDRs, and external agencies.
• Liaise with the central marketing team and other business‑entity marketing teams to broaden reach of target ICPs and amplify marketing activations.
• Track account engagement across different stages of the customer journey, providing regular updates and insights.
• Build and maintain positive relationships and communication with security and portfolio sales in the region to align dynamic business priorities.
• Coordinate and manage customer activations, working with Marketing Operations to create registration pages, implement and automate workflows and ensure a consistent experience for customers across channels.
• Collaborate with external agencies to execute marketing activations, events, and other promotional activities.
• Maintain strong relationships with internal teams (sales, marketing, digital) and external partners to drive successful programme execution.

Work Location

London

Country

United Kingdom

Company

IBPM UK

Interest Group

IBPM

Role Designation

235BOMUS Operations Manager