Marketing Manager

Tiger Recruitment; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An executive education provider in Central London is seeking a Marketing Manager to shape and lead their marketing strategy. You will take full ownership of the marketing function, driving brand growth and client acquisition. This hands-on role includes designing data-driven campaigns, managing budgets, and overseeing a junior marketing admin. The position requires experience in digital marketing and a passion for innovative strategies. They offer a hybrid work model and competitive salary starting from £60,000 plus performance bonus.

Qualifications

• Proven experience in a marketing role, ideally within an educational or B2B sector.
• Strong understanding of digital marketing strategies and best practices.
• Experience managing a team is desirable.

Responsibilities

• Develop and implement an integrated marketing strategy aligned with business objectives.
• Lead digital marketing activity, including SEO, paid search, social, email, and website optimisation.
• Manage relationships with agencies, designers, copywriters, and media partners.

Skills

Digital marketing

SEO

Content creation

Budget management

Data-driven decision making

Job description

Marketing Manager
Location: Central London - Hybrid
Salary: From £60,000 + Performance Bonus

An exciting opportunity has arisen for an experienced and commercially minded marketing professional to join a highly regarded executive education provider as Marketing Manager. This pivotal role will shape and lead the organisation’s marketing strategy, driving brand growth, client acquisition, and market presence across the UK and international markets.

The Role

As Marketing Manager, you will take full ownership of marketing function, from strategy development to execution and performance measurement. This is a hands‑on newly created role where you will design and deliver impactful, data‑driven campaigns that generate leads, enhance brand positioning, and support the company’s ambitious growth plans. You will manage relationships with agencies and partners, oversee budgets to ensure strong ROI, and lead the development of marketing content and collateral. Additionally, you’ll mentor and manage one junior marketing administrator supporting their professional growth and ensuring high‑quality delivery. This is a unique opportunity to shape the marketing agenda from the ground up, with the freedom to innovate and make a visible impact from day one.

Key Responsibilities Include:

• Develop and implement an integrated marketing strategy aligned with business objectives
• Lead digital marketing activity, including SEO, paid search, social, email, and website optimisation
• Refresh and elevate brand positioning, messaging, and visual identity
• Oversee the creation of engaging content, campaigns, and thought leadership materials
• Manage budgets, track KPIs, and deliver regular performance reporting to senior leadership
• Lead relationships with agencies, designers, copywriters, and media partners
• Support, develop, and manage a junior marketing/admin team member
• Drive data‑led decision‑making and continuous improvement across marketing activity