Responsibilities
- Liaise with the AV Marketing Manager to co-ordinate work with the Design Team Manager so that Solutions and AV integrate seamlessly.
- Own the marketing relationship with all key Solutions vendors ensuring all plans are built in alignment with vendor and Northamber objectives, including financial contribution.
- Build individual quarterly marketing plans in conjunction with the vendor and Northamber Product Managers in line with business objectives.
- Plan, create and execute multi touch campaigns that are creative, innovative and deliver a good level of ROI.
- Support the planning and execution of any lead generation campaigns through our channel partners whilst building good working relationships.
- Ensure all channel activity executed on behalf of the vendor includes the Northamber Solutions value-add messaging at all times.
- Support the sales and marketing team on all relevant Northamber events such as trade shows, partner events, and networking events.
- Attend sales and marketing meetings to fully understand the strategy and run the interlock meetings between the AV team and Marketing.
- Promote the company s marketing services business to new and existing partners / clients.
- Manage all social media and website strategy and content for Northamber Solutions, including, reposting, creating and copywriting where required.
- Manage all content creation for external and internal assets, copywriting where required, so that complete projects are passed to the design team.
- Tracking of ROI per activity/campaign and recommending changes to the campaigns / marketing mix.
- Recommending events that Northamber should invest in and then managing their execution.
- Understanding and ensuring that vendors marketing KPI requirements are tracked and then exceeded.
- Work on building and executing the Northamber Solutions brand strategies, messaging and communications. Ensure Social and Web are fully utilised to promote and Drive the Solutions Brand requirements.
- Manage agreed vendor budgets and ensure that all plans are fully executed and invoiced accurately and completely, liaising with Finance as needed.
Skills and Knowledge
- Degree in Marketing or relevant qualification (i.e. CIM) highly preferred.
- Knowledge of Security, Infrastructure, Software and Solutions vendors and products preferred.
- Experience in the Tech Solutions area would be an advantage.
- Experience in IT related industry, Distribution, Reseller, Vendor, Channel Experience
- Knowledge and experience of CRM & Marketing tools would be an advantage
- Ability to handle multi projects simultaneously in a fast paced environment.
- Proven success creating well researched B2B marketing plans in line with budget, target audience and net profitability.
- Evidence of successful engagement with sales teams to build and agree on go-to
- Proven success executing multiple, simultaneous marketing campaigns that deliver measurable ROI.
- Evidence of utilising the full marketing mix (online/offline principles plus events).
- Experience of planning and delivering creative, demand generation campaigns.
Person Specification
Able to deliver successful outcomes in a fast moving environment
Resilient and able to solve complex problems and overcome challenges
Excellent language and communication skills, both verbal and written
Self-motivated and ability to work on own initiative
Excellent interpersonal skills
Organised and deadline orientated
High level of attention to detail
Commercially aware.
Location: Chessington preferred, Basingstoke considered