Marketing Manager

Equals One Ltd; Eastleigh; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading SaaS company in Eastleigh is seeking a Marketing Manager to define and execute the marketing strategy and lead demand generation. You will collaborate with Sales and Product teams to drive results, focusing on AI-driven marketing tech stack management and full-funnel performance metrics. The ideal candidate has over 3 years in B2B SaaS and a proven track record of delivering marketing results. This role is office-based 2 days a week and requires local residency.

Qualifications

• 3+ years in B2B SaaS.
• Experience designing and managing a marketing tech stack.
• Strong grasp of demand generation techniques.

Responsibilities

• Define marketing strategy aligned to business goals.
• Lead go-to-market across client segments.
• Own product messaging across the customer journey.
• Report on KPIs weekly, monthly, and quarterly.

Skills

B2B SaaS experience

Proven track record of marketing results

Marketing tech stack management

Knowledge of AI-powered tools

Full-funnel marketing expertise

ABM experience

Excellent communication skills

Tools

Marketing automation platforms

Job description

Marketing Manager

Salary dependent on skills and experience

Office based 2 days per week Eastleigh SO50 – must live within a commutable distance to Eastleigh

Full time

The Opportunity

We’re looking for a commercially minded marketer to grow our brand and launch a new proposition.You’ll lead go-to-market strategy, demand generation, and campaign execution—covering the full funnel from awareness to revenue.

A key focus is AI: building and testing a modern marketing tech stack to drive smarter, more scalable campaigns.

You’ll work closely with Sales, Product, and Leadership, owning marketing strategy, budget, and delivery.

If you’re after a high-impact role where your work shapes the future of a SaaS business, we’d love to hear from you.

Responsibilities

Strategy & Leadership

• Define marketing strategy aligned to business goals
• Act as the voice of the customer to shape product, pricing, and positioning
• Lead go-to-market across client segments
• Represent marketing performance, challenges, and trends to leadership

Product Marketing

• Own product messaging across the customer journey
• Conduct research to understand buyer needs and pain points
• Translate features into compelling benefits for key personas
• Deliver go-to-market plans for new launches

Commercial Impact

• Partner with Sales to manage the revenue funnel
• Run account-based marketing (ABM) for enterprise and mid-market
• Own pipeline targets and track CAC, ROI, LTV, and conversions

Demand Generation

• Lead integrated campaigns across email, SEO, content, social, and events
• Drive lead generation and nurture prospects with automation
• Support Sales with ABM, enablement content, and pipeline acceleration

Technology & AI

• Build an AI-enabled marketing tech stack for scale and efficiency
• Implement tools for automation, personalisation, and analytics
• Champion data-driven segmentation, attribution, and customer experiences
• Explore emerging AI capabilities to maintain a competitive edge

Metrics & Reporting

• Report on KPIs weekly, monthly, and quarterly (e.g., MQLs, pipeline, CAC, ROI)
• Monitor and improve funnel conversion rates
• Present insights and recommendations to leadership
• Test and optimise messaging, creative, and CTAs

Experience

• 3+ years in B2B SaaS
• Proven track record of delivering marketing results and ROI
• Experience designing and managing a marketing tech stack
• Knowledge of AI-powered tools for automation, analytics, and content
• Strong grasp of full-funnel marketing and demand generation
• Experience in ABM and product-led growth
• Excellent communication and stakeholder management skills
• Proficiency with marketing automation platforms

Interested? If you possess the relevant skills and experience then please send your cv by return.

INDHS