Marketing Manager

Proclinical; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading life sciences recruitment agency in London seeks a Marketing Manager to drive integrated marketing strategies. The role involves enhancing customer experiences through data analytics and managing omnichannel campaigns. Candidates should have a degree in a relevant field and experience in digital marketing. This position offers a chance to work in a dynamic team environment focused on innovation.

Qualifications

• Proven experience in planning and executing omni-channel campaigns.
• Proficiency in managing social media campaigns and data analysis.
• Experience in healthcare or regulated environments is beneficial.

Responsibilities

• Develop and execute integrated promotional strategies.
• Enhance customer experience using analytics for tailored strategies.
• Define and assess campaign goals and metrics.

Skills

Digital marketing experience

Cross-functional leadership

Strategic thinking

Analytical skills

Communication skills

Education

Degree in marketing, digital, business, or related field

Job description

Overview

Are you looking to make an impact with your innovation? We are working with a well-established pharmaceutical company to recruit for a dedicated Marketing Manager!

Proclinical is seeking a Marketing Manager to join a dynamic team focused on creating and implementing integrated marketing plans that align with customer needs and business objectives. In this role, you will collaborate with cross-functional teams to design and execute omni-channel customer journeys, ensuring a seamless and personalized experience for various audiences, including patients and healthcare professionals.

Responsibilities

• Develop and execute integrated promotional strategies in line with brand objectives, including content creation, messaging, channel selection, and campaign execution.
• Enhance customer experiences by leveraging advanced website and data analytics to create tailored engagement strategies at both segment and individual levels.
• Define clear goals, KPIs, and metrics for campaigns, continuously assessing performance and optimizing strategies in real-time.
• Lead cross-functional teams with an agile mindset to transition from strategy to implementation, ensuring the delivery of exceptional customer experiences.
• Manage social media and first-party campaigns, optimizing spend to maximize results while maintaining alignment with broader brand strategies.

Key Skills and Requirements

• A degree or equivalent qualification in marketing, digital, business, or a related discipline.
• Proven experience in digital marketing and customer engagement, including planning and executing omni-channel campaigns.
• Strong ability to lead cross-functional teams and integrate digital marketing efforts with overall brand strategies.
• Proficiency in managing social media campaigns and analyzing data to gain insights into customer behavior and needs.
• Strategic thinking and analytical skills to identify business opportunities and optimize campaign performance.
• Excellent communication skills to effectively engage with diverse stakeholders.
• Experience in healthcare or regulated environments is beneficial but not required.

If you are having difficulty in applying or if you have any questions, please contact Joshua Bye at [e-mail].

If you are interested in applying to this exciting opportunity, then please click Apply or to speak to one of our specialists please request a call back at the top of this page.

Proclinical is a leading life sciences recruiter focused on finding exceptional people and matching them with the finest positions across the globe. Proclinical is acting as an Employment Agency in relation to this vacancy.

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