Marketing Manager

Taylor Wessing; Camden Town; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global law firm is seeking a Marketing Manager to drive marketing strategies and campaigns. This role involves close collaboration with multiple teams and requires strong B2B marketing expertise, a degree in a relevant field, and proven experience. The successful candidate will enjoy hybrid working arrangements and comprehensive benefits, including generous holiday leave and enhanced parental leave.

Benefits

Hybrid working arrangement

25 days holiday plus extras

Enhanced maternity/paternity leave

Qualifications

• Minimum of five years experience in marketing.
• Proven record of successful marketing campaigns.
• Ability to balance priorities in a fast-paced environment.

Responsibilities

• Develop and execute marketing plans aligned with firmwide objectives.
• Plan and evaluate multi-channel marketing campaigns.
• Create engaging content across various formats.
• Conduct insightful analyses and deliver reports.

Skills

B2B marketing expertise

Project management

Analytical mindset

Strong communication skills

Commercial acumen

Education

Bachelor's degree in relevant field

Tools

CRM software

Marketing automation tools

Analytics platforms

Job description

Overview

practices within a leading law firm, driving a variety of content-led campaigns and marketing initiatives.

Responsibilities

• Strategy implementation: Develop and execute marketing plans that support priority sectors and practices, ensuring alignment with firmwide objectives.
• Sector/practice support: Provide dedicated support to sectors and practices, fostering collaboration and understanding their unique needs and goals.
• Campaign management: Plan, execute, and evaluate multi-channel marketing campaigns, working closely with BD, comms, events, digital and design.
• Content development: Collaborate with the Head of Marketing and the wider marketing team to create compelling content. Identify target audiences and determine the best content formats, technology tools and channels to reach them.
• Analytics and reporting: Conduct insightful analyses tailored to specific practices and sectors, delivering reports that inform strategic decisions.
• Cross-team collaboration: Work closely with the central marketing teams (digital, design, content, events and communications) to deliver marketing initiatives. Work alongside other Marketing Managers to promote cross-practice collaboration and spot opportunities to combine initiatives, enhancing impact and cross-selling.
• Event marketing: Provide branded marketing collateral and support pre- and post-event activity for practice/sector events, working to enhance impact and ROI.
• Creative: Generate ideas for engaging and relevant content across various formats (blogs, articles, videos, infographics, etc.), using client insight and feedback to inform ideas. Create and maintain a content calendar to ensure consistent publishing/resource availability.
• Stakeholder engagement: Work with content creators across relevant groups to channel writing effort towards priority areas in line with clear objectives.
• Market insight: Stay updated on industry trends and emerging content marketing from competitors in relevant practices and sectors. Work with the research and comms teams on horizon scanning to make sure we stay ahead of the curve in our thought-leadership.

Qualifications

• Bachelor's degree in a relevant field or a minimum of five years experience in marketing.
• Deep expertise in B2B marketing, with a strong grasp of the professional services sector.
• Proven track record of developing and executing successful marketing campaigns.
• Exceptional project management and organisational skills, with a keen eye for detail.
• Analytical mindset, adept at interpreting data and translating insights into strategy.
• Strong written and verbal communication skills, with a persuasive and professional tone.
• Thrives in a fast-paced collaborative environment, with the ability to balance priorities effectively.
• Sharp commercial acumen combined with a strategic, inquisitive approach to problem-solving.
• Proficiency in marketing software and digital tools (eg CRM, marketing automation, analytics platforms).

Our culture and benefits

• Hybrid working (Opportunity to work remotely while maintaining a social boundary by working from our offices for 3 days a week).
• Holiday: 25 days plus discretionary day of paid leave in December; up to five extra days per year (pro rata).
• Enhanced Maternity and Paternity leave: After one year of service, up to 26 weeks leave full pay for childbirth or adoption.

About Taylor Wessing

Taylor Wessing is a global law firm that serves the world's most innovative people and businesses. Deeply embedded within our sectors, we work closely with our clients to crack complex problems, enabling ideas and aspirations to thrive. With 1200+ lawyers, 300+ partners, 28 offices and 17 jurisdictions we are looking to expand our Marketing team, with the addition of a Marketing Manager. The opportunity for you: We are seeking a Marketing Manager to support our priority practices and sectors. This role will work closely with the BD, content, digital, design, communications, and events teams at Taylor Wessing, overseeing campaigns and initiatives from ideation to execution. The successful candidate will have the opportunity to engage with diverse and innovative sectors.