Marketing Lead - Venture Builder - Pleo Embedded

Pleo Technologies A/S; Camden Town; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading fintech company is seeking a Marketing Lead to shape the marketing strategy for its new venture. You'll drive partner acquisition, manage performance marketing campaigns, and build the brand presence in the embedded finance ecosystem. This role offers a hybrid and fully remote working option along with comprehensive benefits including healthcare and generous holiday allowances.

Benefits

Catered lunches or lunch allowance

Comprehensive private healthcare

25 days holiday + public holidays

Access to mental health support

Paid parental leave

Qualifications

• Proven experience in B2B marketing, ideally within fintech, SaaS, or embedded finance.
• Track record of delivering successful performance marketing campaigns.
• Strong storytelling and content creation skills.

Responsibilities

• Design and lead a performance marketing strategy to drive new partner acquisition.
• Manage and optimise paid campaigns across multiple channels.
• Build and deliver a thought leadership programme.

Skills

B2B marketing experience

Performance marketing

Content creation

Event marketing

Marketing analytics proficiency

Collaboration and communication

Tools

Google Analytics

HubSpot

Salesforce

Job description

Overview

We\'re looking for a Marketing Lead to shape and execute the marketing strategy for Pleo Embedded - positioning us as a trusted partner in the embedded finance and fintech ecosystem. You\'ll be responsible for building our brand presence, driving partner acquisition, and accelerating pipeline growth through a blend of performance marketing, thought leadership, and event marketing.

What You\'ll Be Doing

• Design and lead a performance marketing strategy to drive awareness and acquisition of new partners.
• Manage and optimise paid campaigns across multiple channels (Google Ads, LinkedIn, industry publications) with a clear focus on ROI.
• Build and deliver a thought leadership programme that positions Pleo Embedded at the forefront of the embedded finance space.
• Create compelling content including whitepapers, case studies, blog posts, and webinars - working with internal experts and external partners.
• Plan and execute high-impact events and roundtables to accelerate pipeline opportunities.
• Secure speaking opportunities and participation at key industry conferences to grow brand visibility and credibility.
• Continuously analyse marketing performance data, generate insights, and adapt strategies to maximise impact.
• Proven experience in B2B marketing, ideally within fintech, SaaS, or embedded finance.
• A track record of delivering successful performance marketing campaigns and achieving acquisition goals.
• Strong storytelling and content creation skills, with examples of thought leadership content you\'ve led or published.
• Demonstrated experience in event marketing - from planning and execution to lead generation outcomes.
• Proficiency in marketing analytics and automation tools (e.g., Google Analytics, HubSpot, Salesforce).
• A balance of strategic thinking and hands-on execution - you can design the plan and roll up your sleeves to deliver it.
• Excellent collaboration and communication skills, with the ability to work seamlessly across cross-functional teams.

About Pleo Embedded

Now we\'re embarking on an entirely new venture - breaking into a bold, unexplored business area reporting directly to our CEO, Jeppe Rindom. We\'re assembling a fully autonomous team that will own its roadmap, challenge the status quo, and drive meaningful impact across the organisation at speed. The mission is to empower banks and tech partners to seamlessly deliver world-class spend management solutions under their own brand, by providing scalable, white-label products that automate financial workflows, enhance customer experiences, and unlock new revenue opportunities.

Why join us?

Working at Pleo means you\'re working on something very exciting: the future of work. Our mission is to help every company go beyond the books. Pleo itself means \'more than you\'d expect\', and it\'s been the secret to our success over the last 8 years. We believe company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Finance teams shouldn\'t be siloed from the rest of the organisation - they should work in unity with marketing, sales, IT and everyone else. Our four core values are: \'champion the customer\', \'succeed as a team\', \'make it happen\', and \'build to scale\'. Today we are a 850+ team, with offices in Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal and Lisbon, plus many full-time remote roles in 35+ countries. If you don\'t work in the office, we\'ll help you set up a great remote setup and keep you connected with your team.

About your application

Who You\'ll Be Working With

You\'ll report to our VP of Pleo Embedded, Kunal Galav, and collaborate closely with our Embedded business development and product teams – joining a group of top-tier talent spanning design, engineering, and partnerships.

Benefits

• Lunch is on us for your work days - catered meals or a lunch allowance based on your local office.
• Comprehensive private healthcare - coverage options include Vitality, Alan or Médis (location dependent).
• 25 days of holiday + public holidays.
• Hybrid and fully remote working options.
• Option to purchase 5 additional days of holiday through a salary sacrifice.
• Access to mental health and well-being support via MyndUp.
• Paid parental leave - supportive of families and work-life balance.