Marketing Lead

Ema; United Kingdom; Remote; GBP 80,000 - 100,000; Full time

Job summary

A leading tech company in the United Kingdom is seeking an experienced Influencer & Analyst Marketing professional. The role involves leading relationships with analysts and influencers, executing marketing strategies, and managing high-impact initiatives. Ideal candidates should have over 10 years of B2B marketing experience with a strong background in influencer and analyst relations. Competitive compensation and equity offered.

Benefits

Competitive compensation

Equity

Benefits

Qualifications

• 10+ years of B2B marketing experience, ideally in high-growth SaaS or AI-driven startups.
• Proven success in influencer, analyst, partner, or field marketing with measurable pipeline impact.
• Deep understanding of the enterprise tech and services ecosystem.

Responsibilities

• Lead the analyst relations strategy and secure inclusion in top-tier analyst reports.
• Build and manage relationships with key influencers and consulting firms.
• Create a repeatable advisor-led content model for category creation.

Skills

B2B marketing experience

Influencer marketing

Analyst relations

Field marketing

Partner marketing

Communication skills

Stakeholder management

Job description

Role Overview

Influencer & Analyst Marketing

• Lead our analyst relations strategy and secure inclusion of Ema/ABT in top-tier analyst reports (e.g., Gartner, IDC, HFS, Everest Group etc.).

• Build and manage relationships with key influencers and consulting firms (e.g., BCG, McKinsey, PwC).

• Partner with our elite network of advisors to place high-impact content in publications like Harvard Business Review.

• Create a repeatable advisor-led content model for category creation and amplification.

Field Marketing

• Build and execute top tier conferences strategy.

• Design and execute high-touch executive events — think salons, roundtables, and curated experiences — that generate qualified pipeline.

• Own pipeline contribution through 4–5 strategic field initiatives.

• Ensure every event aligns to our ABT narrative and delivers measurable ROI.

Partner Marketing

• Launch co-marketing campaigns and enablement programs with our top strategic partners.

• Drive new partner-sourced pipeline through joint campaigns and partner-seller certification.

• Manage and enhance our partner portal to streamline communications, campaign resources, and engagement.

• Scale a “white-glove” partner marketing program with QBRs, joint planning, and templated campaign playbooks.

Qualifications

• 10+ years of B2B marketing experience, ideally in high-growth SaaS or AI-driven startups.

• Proven success in influencer, analyst, partner, or field marketing with measurable pipeline impact.

• Deep understanding of the enterprise tech and services ecosystem — including advisory firms, GSIs, and analysts.

• Track record of managing executive stakeholders and complex cross-functional initiatives.

• Excellent written and verbal communication skills, especially in shaping narratives and thought leadership.

• Comfortable operating in high-velocity, ambiguous environments; you thrive on building from 0→1.

Why Join Ema

• Be part of a mission-driven team transforming the future of enterprise work with Agentic AI.

• Work with top executives, visionary advisors, and world-class partners.

• Own high-visibility, high-impact marketing initiatives with C-suite alignment.

• Competitive compensation, equity, and benefits.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.

Ema Unlimited is an equal opportunity employer and is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or genetics.

Website: https://www.ema.co/