Marketing Executive – Birmingham

Blue Legal; Midlands; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading intellectual property firm is seeking a Marketing Executive to join their London/Birmingham office. You will support the Marketing & Business Development Manager in executing marketing projects. Ideal candidates should have experience in a busy marketing team and a relevant qualification. This role offers a competitive salary and opportunities for professional growth.

Qualifications

• Experience in a busy Marketing team within a professional services or IP firm.
• Possess a relevant marketing qualification or working towards a CIM qualification.
• Strong working knowledge of CRM system management.
• In-depth understanding of websites and CMS.

Responsibilities

• Assist in developing the annual marketing plan including Events and Digital Marketing.
• Lead the management and development of the CRM marketing database.
• Manage the development of the company website to improve Google rankings.
• Oversee the department’s intranet pages and update content as needed.
• Create and distribute emails using e-marketing software.
• Report on campaign outcomes to evaluate marketing project effectiveness.

Skills

Experience in Marketing teams

CRM system management

Digital Marketing

SEO knowledge

Education

Relevant marketing qualification or CIM qualification

Job description

A leading intellectual property firm is seeking a Marketing Executive to join their team in their London/Birmingham office. The role will support the Marketing & Business Development Manager with the timely delivery of marketing related projects and communications.

Responsibilities

• Assist the Marketing & BD Manager to develop the annual marketing plan including Events, Digital Marketing and PR
• Lead the management and development of the CRM marketing database (InterAction), reviewing ongoing processes, and cleansing the database
• Manage the development of the company website, to raise Google rankings via SEO and content
• Take ownership of the department’s intranet pages, update content as required
• Creating and distribution of emails using the firm’s e-marketing software
• Reporting of campaign outcomes and events to evaluate effectiveness of marketing projects
• Assist with formatting professional documents for presentations and pitches for Fee Earners, as required

The Candidate

• Previous experience working in a busy Marketing team within a professional services or IP firm
• Possess a relevant marketing qualification or working towards a CIM qualification
• Strong working knowledge of CRM system management
• In-depth understanding of websites and CMS

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work. Marketing Executive – London

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London

Blue Legal
70 Gracechurch St
London
EC3V 0HR
United Kingdom

0207 118 3003