Marketing Executive

St.Helens R.F.C.; Mablethorpe; On-site; GBP 27,000 - 28,000; Full time

Job summary

A prominent sports club in England is seeking a Marketing Executive to drive marketing campaigns for its services and products, focusing on events and retail. The ideal candidate will manage online platforms and social media while analyzing performance metrics. Key qualifications include a degree in marketing and proven experience in a similar role. Creative thinkers who are passionate about sports and events are encouraged to apply.

Qualifications

• Proven experience in marketing within events, retail, or hospitality.
• Strong track record managing social media and digital content.
• Experience planning and delivering campaigns from idea stage to execution.

Responsibilities

• Maintain and update the C&E website and online retail store.
• Manage the club’s online auction platform.
• Coordinate social media content for C&E and Retail.
• Monitor and analyse digital performance.
• Oversee imagery and branding across digital channels and in-store touchpoints.

Skills

Confident copywriting and content creation

Data analysis and reporting

Organisational and project management

Creative design capability

Strong communication and stakeholder management

Education

Degree or equivalent in Marketing, Business, Communications

Tools

Adobe tools

Canva

Website CMS

E-commerce platforms

Job description

Salary: £27,000 to £28,000 per annum dependent on skills and experience

Location: The BrewDog Stadium, St Helens

Full time

Main Purpose of the Role

The Marketing Executive will play a central role in delivering coordinated campaigns that promote St.Helens R.F.C. club’s services, products and commercial activities. Focusing on Conferencing & Events (C&E) and Retail, the role combines day-to-day marketing delivery with creative planning, brand promotion and digital management. This is a varied, hands‑on role suited to someone who can balance creativity with commercial thinking, while working collaboratively across multiple departments.

Main Duties

• Maintain and update the C&E website and online retail store to ensure accuracy, relevant content and an excellent user experience.
• Manage the club’s online auction platform, ensuring listings align with club activity and commercial priorities.
• Coordinate social media content for C&E and Retail, working alongside internal teams to ensure consistent messaging and brand alignment.
• Monitor and analyse digital performance, producing reports with recommendations to maximise opportunities and improve ROI.
• Oversee imagery and branding across digital channels, in-store touchpoints and stadium spaces.
• Support the creation and delivery of marketing plans for both C&E and Retail, working closely with the Head of Marketing and department leads.
• Liaise with external partners such as the Council, LVEP and Chamber of Commerce to support joint initiatives that unlock commercial potential.
• Attend internal and external marketing meetings as a representative of C&E and Retail.
• Coordinate kit launch and retail product campaigns — including creative planning, photography, player scheduling and sample management.
• Maximise event‑led retail opportunities driven by team performance, seasonal trends and fan demand.
• Support club events and selected matchdays as required.

Line Management Responsibilities

Reports to the Head of Marketing and works closely with the Conference & Events Manager and Retail Manager.

Key Contacts

• Retail & C&E suppliers
• Local business and marketing partners (Council, Chamber of Commerce, LVEP)
• Stadium venues, hotels, sports clubs
• Web, print and creative agencies
• Media team (player liaison, photography, content)
• Operations teams (room preparation, event delivery)

Person Specification

Qualifications

Essential Criteria

• Degree or equivalent in Marketing, Business, Communications or related field.

Experience

• Proven experience in marketing, ideally within events, retail or hospitality.
• Strong track record managing social media and digital content.
• Experience planning and delivering campaigns from idea stage to execution.
• Familiarity with website CMS and e-commerce platforms.

Skills

• Confident copywriting and content creation across digital and print.
• Data analysis and reporting skills, with the ability to interpret marketing performance.
• Effective organisational and project management skills.
• Creative design capability using Adobe tools or Canva.
• Strong communication and stakeholder management.

Personal Attributes

• Creative thinker with strong initiative.
• Flexible and adaptable to seasonal demands.
• Able to work independently or within a team.
• Enthusiastic, positive and passionate about sport, events and retail.

Desirable Criteria

• CIM or digital marketing qualification.
• Experience in a sports club, stadium environment or fan‑engagement role.
• Knowledge of local business networks and partnership development.
• Understanding of supporter communications and fan behaviour.

Interested? If you feel that you possess the relevant skills and experience then please send your cv by return.