Marketing Executive

Manu Forti Ltd; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A dynamic international trade exhibition company in Greater London is seeking a Marketing Executive to drive engagement through innovative marketing campaigns. The successful candidate will have at least 2 years of experience in marketing and a proficiency in various digital marketing techniques, ensuring effective communication and relationship-building through multi-channel efforts.

Qualifications

• At least 2 years' experience in marketing.
• Proficient technical skills in email and web marketing.
• Excellent copywriting abilities across multiple channels.
• Experience using databases for targeted direct‑marketing.

Responsibilities

• Manage media and association partnerships.
• Create and schedule social‑media content.
• Lead the creation of marketing collateral.
• Manage email‑marketing campaigns.
• Support digital marketing campaigns in collaboration with agencies.

Skills

B2B marketing experience

Analytical skills

Copywriting abilities

Negotiation skills

Interpersonal skills

Tools

Microsoft Office

HTML for email campaigns

Job description

Join a dynamic international trade‑exhibition and conference business as a Marketing Executive. You will deliver marketing campaigns across both traditional and digital channels to drive engagement with visitors, exhibitors, sponsors and media. Working with the wider team, you’ll contribute ideas, support new initiatives and apply your B2B marketing experience to enhance our marketing efforts.

Key Responsibilities

• Manage media and association partnerships: build and maintain relationships, negotiate contra deals and handle fulfilment.
• Maintain and optimise event website content, using SEO and analytics insights to increase traffic and conversions.
• Create and schedule social‑media content, build digital assets, grow audience interaction and report on performance.
• Lead the creation and production of marketing collateral (brochures, adverts, website graphics, digital assets) targeting exhibitors, sponsors and visitors.
• Manage email‑marketing campaigns for exhibitors, sponsors and visitors: set up, monitor analytics and use insights for optimisation.
• Support digital‑marketing campaigns (PPC / paid search) in collaboration with external agency; oversee digital banners and advertising assets.
• Handle marketing operations: copywriting, proofreading, advertising‑copy delivery, enquiry management and competitor activity monitoring.
• Run the exhibitor‑advocacy campaign: encourage exhibitors to promote their involvement using toolkits, promo codes and network outreach.
• Collaborate with sales, sponsorship, marketing and content teams to coordinate all promotional activities and report on performance.

Minimum Requirements

• At least 2 years’ experience in marketing.
• Proficient technical skills in email and web marketing.
• Highly analytical with strong attention to detail.
• Excellent copywriting abilities across multiple channels.
• HTML experience for email campaigns.
• Experience using databases for targeted direct‑marketing.
• Proficient in Microsoft Office (Word, Excel, Outlook).
• Excellent interpersonal and communication skills; adept at building stakeholder relationships internally and externally.
• Strong negotiation and relationship‑building capabilities.

Behavioural Competencies

• Effective time‑management skills.
• Trustworthy, professional and reliable.
• Team‑player mindset, able to collaborate effectively with peers and co‑workers.