Marketing Executive

Somerset House Trust; Greater London; Hybrid; GBP 28,000 - 35,000; Full time

Job summary

A leading cultural institution in Greater London is seeking a proactive Marketing Executive to support delivery of marketing campaigns. The successful candidate will engage with audiences and drive attendance through multi-channel strategies. Responsibilities include coordinating marketing projects, leading email marketing initiatives, and collaborating with design teams to create compelling materials. Strong communication skills and prior experience in art or culture are essential for this dynamic role in a vibrant cultural environment.

Benefits

Access to Employee Assistance Programme

Enhanced annual leave

Employer pension contributions

Discounts on events and restaurants

Qualifications

• Experience in a marketing or communications role, ideally in arts or culture.
• Familiarity with marketing technology and analytics tools.
• Ability to create and adapt visual assets for marketing communications.

Responsibilities

• Develop and deliver integrated marketing plans.
• Manage project timelines and coordinate stakeholders.
• Lead email marketing campaigns and communications.
• Produce visually appealing marketing materials.

Skills

Marketing technology

Copywriting

Email marketing

Creative design

Analytical skills

Organizational skills

Communication skills

Team collaboration

Tools

Canva

Adobe Photoshop

CRM systems (Tessitura)

Email marketing platforms (Wordfly)

Job description

Description

We are seeking a proactive and organisational Marketing Executive to join the UK’s largest creative community of artists and home of cultural innovation, Somerset House. In this role you will support the delivery of marketing campaigns across a wide range of channels, helping to raise brand awareness, engage audiences and drive attendance and revenue. Working closely with the Senior Marketing Managers you will assist with campaign planning, coordination, production and reporting. The ideal candidate will be a confident communicator with strong attention to detail and experience supporting multi‑channel marketing activity.

Key Responsibilities

Supporting Marketing Planning and Coordination

Work closely with the Somerset House Marketing & Audiences team to develop and deliver integrated marketing plans that promote our programmes, exhibitions, events and commercial activity.

Manage project timelines and coordinate with internal and external stakeholders to keep projects on track.

Marketing Project Ownership : young people offers and initiatives

Take responsibility for delivering marketing initiatives for young people programmes, ensuring all activity is delivered on time, accurately and in alignment with objectives.

Coordinate marketing requirements across internal teams, synthesising needs into clear timelines, deliverables and communications to support smooth and effective delivery.

Write clear, audience‑focused copy and ensure messaging aligns with the wider strategy and is consistent across email, social media, website and other campaign touchpoints.

Delivering Email Marketing Activity

Lead the day‑to‑day delivery of the email marketing function, including ownership of the central email communications planner across all business areas (cultural programme, commercial events, Studios, Development, Residents and Visitor Experience).

Coordinate email requirements across teams, synthesising campaign needs into clear and strategically timed communications that support organisational priorities.

Plan, create, write and schedule email campaigns that are audience‑focused, accurate, engaging and aligned with brand objectives and the wider audience strategy.

Ensure all email content meets best practice in segmentation, personalisation, testing, accessibility and performance optimisation.

Assisting with Creative and Content Production

Work with the Design team and Content Specialists to produce visually compelling visual assets and marketing materials.

Use existing creative templates to produce simple marketing assets in Canva, ensuring accuracy, consistency and alignment with brand guidelines.

Reporting

Stay informed on sector trends, audience behaviours, CRM developments and emerging marketing tools, sharing insights and recommendations with the wider team.

Monitor, evaluate and report on campaign performance and audience behaviours using analytics tools, providing data‑driven recommendations to optimise future activity.

Supporting Budget and Project Administration

Track project scope and budgets and provide weekly updates, and ensuring accurate processing of receipts, invoices and purchase orders.

Skills, Knowledge & Expertise Required for the Role

Experience

• Working in a marketing or communications role, ideally within the arts, culture or creative industries.
• Using marketing technology such as CRM systems (Tessitura), email marketing platforms (Wordfly), analytics tools and content management systems, with confidence working with data, learning new systems and troubleshooting basic issues as part of day‑to‑day campaign delivery.
• Supporting marketing activity across multiple channels, including writing copy and creating or adapting visual assets for marketing communications.
• Working collaboratively across teams, with the ability to manage multiple tasks and deadlines effectively.
• Using creative tools such as Adobe Photoshop, Canva or InDesign is desirable.

Skills

• Strong understanding of core marketing principles and digital marketing practices.
• Excellent written and verbal communication skills, with the ability to produce clear, engaging audience‑focused content.
• Good creative judgement with a keen eye for design and visual detail.
• Strong organisational skills with excellent attention to detail.
• Ability to interpret data and use analytics to inform insights and reporting.
• A proactive, self‑motivated approach and the ability to work effectively as part of a team.
• An interest in arts and culture and alignment with Somerset House’s mission and values.
• Flexibility to work occasional evenings and weekends to support events and exhibition activity.

Benefits to Working at Somerset House

Mental Health & Wellbeing

• Access to our external Employee Assistance Programme (CiC) for free 24/7 confidential advice and support, including up to six free counselling sessions per year where needed.
• Mental health support and guidance from our in‑house trained Mental Health First Aiders.
• Hybrid working based on having three days in the office per week (pro‑rata if part‑time).
• Contribution towards eye tests and glasses.
• Trust life insurance scheme.
• We offer winter flu vaccination vouchers.
• Dependent on the needs of the role.

Holiday

• Enhanced annual leave – 25 days plus bank holidays (pro‑rata).
• Birthday leave – additional day leave.
• Celebration day – to celebrate anything of your choice.

Other Leave

• Sick leave – 20 days full pay, followed by 20 days half pay (pro‑rata & following 3 months service).
• Emergency dependent care – option to use 25% of paid sick leave for emergency care of a dependent (pro‑rata & following 3 months of service).
• Enhanced maternity pay.

Benefits

• 8% employer pension contributions, no employee contribution required.
• Option for salary sacrifice.
• Season ticket loan.
• Cycle to Work scheme.

Discounts, Offers and Free Stuff

• The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites.
• Discounts in Somerset House cafes and restaurants.
• Discounts with various high street retailers and restaurants.
• Discounts to local leisure centres.
• Following 3 months of employment.

Somerset House hosts the UK’s largest and most exciting creative community right in the heart of London, and are always looking for new talent to join our team. We welcome 3 million annual visitors to share our unique combination of cultural events, the creative industries and history. This mix informs and powers our programme and organisational culture, making us a singular, compelling and inclusive place to visit and work.

Our Commitment to Anti‑Racism, Diversity, Equity, Inclusion & Belonging

Somerset House is open to all, and we value everyone's unique skills. Somerset House Trust is an equal opportunities employer and is committed to championing equality, diversity and inclusion in our workplace. We are committed to equal opportunity and encourage applications from all qualified individuals. We do not discriminate on the basis of age, disability, gender identity, race, religion, sexual orientation or socioeconomic background.

Where candidates are equally qualified, we will seek to prioritise diversity to help us increase representation across the creative economy and the Trust.

We anonymise all job applications to help avoid discrimination in the initial screening stage of our recruitment process. This reinforces our commitment to focusing on the skills and qualifications of all applications from the start.

We’re committed to creating an inclusive recruitment process. Please let us know if there’s anything we can do to help you perform at your best. We’re open to adjusting our process to accommodate your needs – please email [e-mail].

The Trust reserves the right to close a job before its application deadline.

Please only apply if you have the right to work in the UK; the Trust cannot currently offer sponsorships.

Somerset House Trust operates a hybrid working model which does not allow employees to work from outside the United Kingdom.