Marketing Executive

The Bbc; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading media organization in London is seeking a Marketing Executive to lead innovative 360 marketing campaigns for high-profile projects. The ideal candidate will have experience in multi-media campaign delivery, a strong understanding of engaging the 16-24 year-old audience, and excellent project management skills. Join a creative team that values collaboration and innovation.

Qualifications

• Strong understanding of engaging the 16-24 year-old audience.
• Experience in delivering multi-media marketing campaigns.
• Knowledge of digital trends.

Responsibilities

• Lead delivery of creative work across media platforms.
• Develop and review campaign briefs.
• Ensure compliance with editorial guidelines.

Skills

Creative campaign delivery

Project management

Cross-team collaboration

Analytical mindset

Education

Understanding of broadcasting industry

Job description

As part of the team, you'll work on an exciting slate of both scripted and unscripted content, on titles such as The Traitors, The Night Manager and Gladiators, to name a few. As a Marketing Executive, you'll work closely with wider teams to deliver innovative and impactful 360 marketing campaigns that drive talkability and enhance the BBC brand in line with strategic objectives and BBC Values

WHY JOIN THE TEAM Be part of a collaborative, creative, and forward-thinking team that thrives on delivering meaningful campaigns. You'll work across diverse media platforms, contribute to high-profile projects - working on some of the BBC's biggest content brands - and grow your expertise in a supportive environment that values innovation and inclusion.

Responsibilities

• Lead the delivery of effective and impactful creative work and ensure campaigns meet strategic objectives across media platforms
• Develop campaign briefs and contribute to complex briefs led by Marketing Managers
• Review creative responses and media plans to ensure alignment with campaign goals
• Ensure campaigns are delivered within budgets and timeframes
• Ensure all marketing activity complies with BBC Editorial Guidelines and policies.
• Experience delivering multi-media marketing campaigns from brief to evaluation
• Strong project management skills and ability to use resources efficiently
• Proven ability to collaborate across teams and manage stakeholder relationships
• Experience working with creative and media teams, in-house or agency.
• Analytical mindset with the ability to evaluate ideas and campaign performance.

Qualifications

• DESIRED BUT NOT REQUIRED: Understanding of editorial and compliance policies
• Knowledge of the broadcasting industry and interest in creative content
• Strong understanding of the 16-24 year-old audience and how best to engage/communicate with them
• Ability to lead project teams and manage campaigns in a matrix environment.
• Awareness of digital trends and ability to incorporate them into marketing plans.