Marketing Effectiveness Strategy & Enablement Lead

Deliveroo; Greater London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading food delivery service in the United Kingdom is seeking a Marketing Effectiveness Manager to drive data-driven decision-making across its marketing ecosystem. The successful candidate will have 5-7 years of experience in marketing effectiveness or analytics, translating insights into strategic recommendations. Responsibilities include embedding effectiveness in campaign planning, designing frameworks for testing and learning, and collaborating with various teams to enhance marketing performance. This role offers benefits and opportunities in a dynamic, fast-growing environment.

Benefits

Healthcare benefits

Generous annual leave

Parental leave

Pension scheme

Qualifications

• 5–7 years of experience in marketing effectiveness or analytics.
• Strong understanding of marketing effectiveness frameworks.
• Proven ability to translate analytical insights into marketing strategy.

Responsibilities

• Embed marketing effectiveness throughout campaign planning.
• Translate model insights into actionable marketing recommendations.
• Design a Test & Learn framework for consistent experimentation.

Skills

Marketing effectiveness frameworks

Cross-functional collaboration

Analytical tools (Excel/Google Sheets, SQL)

Strong communication skills

Test & learn methodologies

Tools

Looker

Tableau

Power BI

Job description

A leading food delivery service in the United Kingdom is seeking a Marketing Effectiveness Manager to drive data-driven decision-making across its marketing ecosystem. The successful candidate will have 5-7 years of experience in marketing effectiveness or analytics, translating insights into strategic recommendations. Responsibilities include embedding effectiveness in campaign planning, designing frameworks for testing and learning, and collaborating with various teams to enhance marketing performance. This role offers benefits and opportunities in a dynamic, fast-growing environment.