Marketing Director, IMC- FTC

Us SharkNinja; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading global product design company based in the UK is looking for a detail-oriented IMC Director. This role involves driving integrated marketing campaigns that create consumer engagement and product awareness. The ideal candidate has 8-12 years of experience in marketing within a fast-paced environment, is proficient in Microsoft Office, and has strong skills in managing multiple projects. The position offers competitive benefits and a chance to be part of a dynamic marketing team.

Benefits

Competitive health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Qualifications

• 8-12 years of experience in marketing, advertising, or communications, preferably in a fast‑paced consumer goods environment.
• Demonstrated ability to manage multiple projects, deadlines, and priorities with strong attention to detail.
• Excellent communication and interpersonal skills.
• Passion for innovation, storytelling, and driving consumer impact.

Responsibilities

• Local execution of global 360 IMC plans for new product launches, brand campaigns, and seasonal promotions.
• Manage and track campaign deliverables, timelines, and budgets across internal and external partners.
• Serve as a contact between global and local teams for media strategies based on Global IMC direction.

Skills

Digital Marketing

B2B Sales

Marketing

Pardot

Marketing Automation

Customer Segmentation

HubSpot

Multichannel Marketing

Market Research

Affiliate Marketing

Social Media Management

Lead Generation

Education

Bachelor's degree in Marketing Communications, Business, or a related field

Tools

Microsoft Office Suite

Asana

Smartsheet

Job description

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. The company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another, allowing SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3600 associates, the companies' products are sold at key retailers, online and offline, and through distributors around the world.

This is a 12-month FTC position starting January 2026

We are seeking a driven and detail-oriented IMC Director to join our high-performing Integrated Marketing Communications team. In this role you will drive the local execution of integrated marketing campaigns that create consumer engagement, product awareness, and commercial impact throughout the entire consumer journey.

You will work cross-functionally with the global and local marketing teams, creative, media, digital, PR, AMZ, and retail teams to ensure consistency and cohesion in how Ninja campaigns show up across all consumer touchpoints locally and at scale.

Key Responsibilities

• Local execution of global 360 IMC plans for new product launches, brand campaigns, and seasonal promotions
• Manage and track campaign deliverables, timelines, and budgets across internal and external partners
• Responsible for trafficking of all media assets to internal and external agencies
• Serve as a point of contact between global and local teams to provide direction on messaging, creative assets, and media strategies based on Global IMC direction
• Lead the development of local creative briefs and contribute to Global messaging frameworks and content planning
• Collaborate with media, PR, influencer, social, D2C, and retail teams to ensure consistent execution of the campaign strategy
• Monitor campaign performance and assist in preparing post-campaign analysis, recaps, and presentations
• Conduct market research and competitive analysis to inform campaign planning and brand storytelling
• Stay current on marketing trends, consumer insights and emerging technologies relevant to the Shark Home business

Qualifications

• Bachelor's degree in Marketing Communications, Business, or a related field
• 8-12 years of experience in marketing, advertising, or communications, preferably in a fast‑paced consumer goods environment
• Demonstrated ability to manage multiple projects, deadlines, and priorities with strong attention to detail
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Office Suite (especially PowerPoint and Excel); experience with project management tools (e.g., Asana, Smartsheet) is a plus
• Passion for innovation, storytelling, and driving consumer impact
• Comfortable working in a high‑growth agile environment with cross‑functional teams

Our Culture

At SharkNinja we don't just raise the bar; we push past it every single day. Our outrageously extraordinary mindset drives us to tackle the impossible, push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane you'll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts and more. We empower your personal and professional growth with high-impact Learning Programs featuring bold voices redefining what's possible. When you join you're not just part of a company—you're part of an outrageously extraordinary community. Together we won't just launch products; we'll disrupt entire markets.

Key Skills

• Digital Marketing
• B2B Sales
• Marketing
• Pardot
• Marketing Automation
• Customer Segmentation
• HubSpot
• Multichannel Marketing
• Market Research
• Affiliate Marketing
• Social Media Management
• Lead Generation

SharkNinja Candidate Privacy Notice

For candidates based in all regions please refer to this Candidate Privacy Notice.

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at [e-mail].

Required Experience :
Director